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学而明 学而悟 学而用

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【关键词】高中英语;课程理念;感知和思考;教学设计

【中图分类号】G633.4 【文献标志码】A 【文章编号】1005-6009(2015)30-0056-02

【作者简介】张洁,江苏省天一中学(江苏无锡,214101)教师,无锡市教学能手。

【设计与思考】

一、教材分析

执教内容为译林版《牛津高中英语》模块四第一单元 Reading板块的语篇“Advertisements”。本单元以“广告”为话题,旨在让学生了解广告的定义、种类、做广告的方式及与广告宣传活动相关的知识。Reading部分是一篇说明文,结构非常清晰,由什么是广告、哪里可以见到广告入手,说到广告的两大主要类型,举例说明两类广告在目的和手段两方面的区别,最后提醒读者用恰当的态度对待广告。

二、学情分析

此话题贴近生活,学生比较熟悉和感兴趣,对文本的理解难度不大。但是跟广告有关的词汇及如何用英语阐述一个广告及其内涵会感觉困难。同时,要培养学生对不同类型广告的警惕意识或推广意识。

三、设计思路

本节课教学设计的总体流程为:感知(what we see)―― 感悟(what we learn)―― 创造(what we can do)――再思考(express what we feel)

四、教学理念

把英语真正当作一门语言,发现它独特的学科价值,帮助学生发展英语语言学习的能力。深刻领会英语课程的核心理念,即2011年版课标所倡导的六个方面的课程理念:(1)注重素质教育,体现语言学习对学生发展的价值;(2)面向全体学生,关注语言学习者的不同特点和个性差异;(3)整体设计目标,充分考虑语言学习的渐进性和持续性;(4)强调学习过程,重视语言学习的实践性和应用性;(5)优化评价方式,着重评价学生的综合语言运用能力;(6)丰富课程资源,拓展英语学习渠道。

基于英语学科的课程理念,此课时的核心思想是:(1)学生:发展自主学习能力、思维能力和表达能力,学而明,学而悟,学而用。(2)教师:回归chalk & talk,发挥语言魅力,发掘自身潜力,帮助学生解决学习过程中出现的困难。(3)师生:思维碰撞,平等对话,共同成长。

【教学过程及设计意图】

Step 1.感知(what we see)

从学生日常生活中耳熟能详的广告及他们的旧知和经验出发,让学生感知广告的无处不在和丰富多样性,随之经由老师的引导让学生思考与阐述什么是广告和广告主要有哪些类型。

T:Let’s enjoy a video clip together.While watching,please try to remember as much information as you can.(利用多媒体播放一则广告串烧)

T:What did you see just now?

S:Advertisements.(在黑板上板书标题)

T:How many ads did you see just now?

S:Many, many.(学生笑)

T:Could you tell me some based on your memory?

S1:Duang (shampoo)...

S2:Dove...

S3:iPhone7...

T:It seems that you are so familiar with these ads. Why are you so familiar with them?

S:Because we often see them on TV.

T:Where else can we often see or read ads?

S:In the street, on the newspapers, on the Internet...

T:Since you are so familiar with ads, could you tell me what an ad is according to your understanding?

S:Ads use words and pictures to sell us some products.

T:Pay attention to the ads on the left(PPT左栏). What do these ads have in common?

S:They want to sell us some products.

T:Yes. And what about this website―Ganji?What does it want to sell us?

S:A service.

T:So,boys and girls. These ads that want to sell us a product or a service are called “Commercial ads”, so they must be paid by someone. (板书CAs-paid)Pay attention to the ads on the right(PPT右栏). What do these ads have in common?(学生回答不出)

T:look at the ad for milk bottles. In fact this ad aims to persuade us to believe in the idea that recycling is important and necessary. So besides commercial ads, there’re another kind of ads called “Public service ads”. They are often run for free. A typical example is “China Dream”.(板书PSAs-free)

T(小结):Ads are everywhere nowadays. Ads use words and pictures to persuade people to buy a product or a service, or believe in an idea. There’re two main types of ads: CAs and PSAs.

(设计意图:利用广告串烧迅速把学生吸引到本文主题上来,培养学生获取信息、组织信息、分析信息、归纳提炼信息的能力。在此过程中,学生无需阅读文本,就通过老师的引导、自己已知知识和经验的分析和归纳,得出广告的定义、分类等。)

Step 2. 感悟(what we learn)

利用文本的材料和新闻资料引导学生慢慢感悟商业广告和公益广告在目的和手段方面的不同,引导他们思考公益广告的积极意义,并鼓励他们分享一则印象深刻的公益广告,同时提醒学生关注商业广告中潜在的夸大甚至虚假的信息,在讲述自身经历的同时增强鉴别与警惕的意识。在此过程中学生逐步体会到对于广告应有的态度。

T:Do you think ads tell us the complete truth?(板书always the truth?)

S:No. (板书加上Not)

T:Here is an example. Have you ever heard of this piece of news?(显示佳洁士被罚款 )Do you know how they trick us?(学生摇头)

T:Well, we can refer to our textbook for help. Read Para.3 and answer:1.What are the two examples of CAs given by the writer in this paragraph?2. How do CAs trick us according to these examples?

S:(学生回答)

T(小结):They play on words, that is, use clever language to trick people into buying their products. Have you ever been tricked by any commercial ads? Share your story with each other.

S:(同桌分享――集体分享)

T:So,we can see sometimes“slogans”play an important role. Let’s look at some typical ones.

《模块四读本》18 Advertising slogans:Match the advertising slogans with the companies.(略)

T:Not all ads trick us, though. We’ve got another kind of ads――PSAs. Read Para.4 in your textbook and answer: 1. What do PSAs aim to do? 2. What are the examples of PSAs given by the writer in this paragraph?

S:(学生回答)

T:Since China began a nationwide public service advertising campaign in 1996, various types of good and instructive PSAs have appeared. Here is one that impresses me most. Let’s enjoy it together and tell me what message the PSA wants to convey to us?

S:It’s about warm love in a family.

T:What is the PSA that impresses you most?Share it with us.

S:(学生小组分享――集体分享)

(设计意图:培养学生的自主学习能力,设置情境提升学生的思维参与度,进而转思维为语言,锻炼英语表达能力。学生当堂的“生成”是亮点所在。)

Step 3. 创造(what we can do)

选择贴近师生的素材,让学生自主选择:Choice 1:用教师的DIY技能和作品,创设情景让学生帮助设计一个“Jessy’s DIY Club”的广告方案。Choice 2:请学生为自己的母校百年校庆设计宣传广告,以扩大影响力和吸引更多生源。同时用教材配套读本L18+22的两篇文本,给学生以启发。寓教于乐,让学生亲自体验设计广告的乐趣。

T:Up to now,we’ve learned much about ads. We know that...(根据板书小结)Therefore,when it comes to ads,be smart and don’t be slaves to them!

T:Well,have you ever thought of designing an ad by yourself?(学生摇头)Now,you’ve got a chance. Work in groups of four. Choice 1:Design an ad for my club――Jessy’s DIY club in order to attract more students to join my club. Choice 2:Design an ad for your school(Nanjing Zhonghua High School)in order to make it better-known by the public and attract more students to study here.(PPT展示两种选择的相关图片和信息)As to how to design a good ad, you can turn to Page 17 for reference.(学生表现出色)

(设计意图:为学生提供表现的舞台,给他们选择的空间,让他们发挥想象力、创造力,培养交流和合作的能力。同时,设计广告的过程无疑是需要学生回顾已学知识,结合广告的类型、功能、手段等要素,加之自己的创意。)

Step 4. 再思考(express what we feel)

课后作业:推荐学生观看国外公益广告视频“Look Up”,并用书面形式写下感想。

(设计意图:让学生把课上对于广告的思考继续延伸到课后,帮助学生提升关注社会现象的意识,进而进行思考并表达感受。)

(注:张洁执教的“Advertisements”语篇教学获2015年“杏坛杯”苏派青年教师课堂教学展评活动特等奖)