Wal-Mart is Forming a Closer Relationship with Chinese E-commerce Giant JD.com.
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Struggled to Expand into China’s E-commerce Market
The world’s largest retailer has struggled to expand into China’s e-commerce market due to its relatively late arrival. It only began a feasibility study of e-commerce in China in 2007. By that time， Alibaba’s Taobao， a consumer-to-consumer （C2C） shopping website， was already recording 43.3 billion yuan （$6.56 billion） in sales， more than the China sales for wal-mart and France’s Carrefour combined. But WalMart decided not to act on the study’s results， citing high logistics costs and its size in China， a person leading the study later said.
Since then， e-commerce has grown exponentially in China. The number of online shoppers tripled from 130 million in 2010 to 380 million last year， according to global marketing research firm Nielsen. Internet giant Alibaba Group Holding Ltd. currently dominates the market， followed by JD.
Wal-Mart finally realized its misstep and started playing catch-up in 2010， when it launched a website for Sam’s Club， giving club members the option of ordering online and getting delivery in every city with a brick-andmortar Sam’s store.
It then invested in Yihaodian in 2011 and took full ownership of the company last year. But the business did not take off and the website’s cofounders quit， which market analysts attributed to disagreement on how to develop the company. While WalMart focused on making profits immediately， Yihaodian’s two cofounders wanted to expand first by incurring losses for a few years， market analysts said.
Yihaodian’s market share shrank from 2.6 percent in 2013 to less than 0.3 percent in 2015， according to e-commerce research website 100ec. cn.
The partnership with WalMart comes as JD tries to increase its presence in the competitive e-commerce landscape. Based in Beijing， JD has a strong presence in northern China but is still dwarfed by the Hangzhou-headquartered Alibaba in the eastern part of the country， an employee of the company who asked to stay anonymous said.
Yihaodian， which was founded in 2008 in Shanghai and has a strong customer base in the region， can help JD "complement its own geographical and product strengths，" according to the statement announcing the deal.
Wal-Mart Sells Main China Website for $1.5 Billion Stake in
The global retailing giant’s Yihaodian online store failed to gain traction on its own， and will pool resources with China’s second largest e-commerce player
Wal-Mart Stores Inc. will exchange its main Chinese shopping website for around $1.5 billion worth of shares in Inc.， China’s second largest e-commerce company， in hopes of bolstering its presence in the country’s burgeoning but cutthroat online shopping market.
Wal-Mart will sell its Yihaodian website for 145 million newly issued class A shares in ， amounting to about 5 percent of the Chinese company， the pair said in a joint statement on June 21.
JD’s American depositary shares closed up 4.62 percent at $21.06 following the news， valuing WalMart’s stake at roughly $1.5 billion. Wal-Mart shares rose slightly to $71.10 on the New York Stock Exchange.
Under the deal， JD will take over ownership of Yihaodian’s brand， website and mobile app. Wal-Mart will continue to operate Yihaodian’s business. In addition， Wal-Mart’s membership-only Sam’s Club will open a flagship store on JD’s platform and have access to JD’s delivery network， according to the statement.
Wal-Mart and JD will also pool their supply chains to increase product selection， which will include a broader range of imported products， the statement said.
Wal-Mart Determines to Grow Its Global Online Sales
Wal-Mart and launched a strategic alliance in June when the former sold its Chinese online shopping site， Yihaodian， to the latter for equity worth about $1.5 billion.
Some saw the deal as a setback for Wal-Mart， which operates more than 400 brick-and-mortar stores in China and has been in the country for about 20 years.
Wal-Mart bought a 17.7% stake in Yihaodian in 2011 and took full control in July 2015. But the website struggled in a market crowded with domestic players， with Alibaba， and Suning vying for a customer base estimated last year at 380 million， three times more than there were in 2010， according to the marketing research firm Nielsen.
Under Wal-Mart’s control， Yihaodian’s share of the online shopping market shrank to less than 0.3% in 2015 from 2.6% in 2013， according to the e-commerce research website .
The tie-up reflects WalMart’s determination to grow its global online sales， which totaled $14 billion last year. Wal-Mart plans to invest $11 billion in online shopping ventures during the company’s 2017 fiscal year.
Wal-Mart recently bought the U.S. e-commerce company and is currently looking at investing in Flipkart， India’s largest online shopping site， media reports say.
Wal-Mart and is Establishing a Stronger Alliance
ating profit rise in the third quarter desWal-Mart Stores Inc. is taking another step at China’s highly competitive online shopping market by establishing a closer relationship with chinese e-commerce giant ahead of China’s No. 1 shopping day.
The retailers in October announced new measures that expand on their 4-month-old alliance just in time for China’s busiest shopping day： Nov. 11， the annual Singles Day extravaganza.
agreed to enlarge its website to include a flagship store for Wal-Mart’s "warehouse club" division， Sam’s Club. A warehouse club is a store that sells wholesale quantities of products to the public.
The companies also agreed to let Wal-Mart shoppers in Guangzhou and Shenzhen take delivery of purchased products through ’s delivery network. Also， during a 10-day promotional period， shoppers will be able to buy items through Sam’s Club at member-discount prices.
The closer partnership is designed to give shoppers wider access to a variety of imported products that Wal-Mart sells， a statement said.
On Singles Day last year， reported about 10 million purchases during a 10-hour period， up 180% from the previous year. That same day， rival Alibaba Group ― China’s largest e-commerce company and creator of Singles Day in 2009 ― reported 91 billion yuan （$13.5 billion） in sales through its Tmall website.