Apple Brings about Educational Revolution 苹果引发教育新革命

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不久前，苹果公司在iBooks2平台的会上正式推出iBooks，此举表明这一科技巨头正式进军教科书市场。苹果同一些知名教科书出版商展开合作，研发基于iPad平台的教科书，目前已经推出了一套高中电子教材。苹果表示将创造一场“教科书新体验”，并暗示这种互动式的电子教科书将会“开启学习的新篇章”。当然凡事有利就有弊。你需要拥有一部iPad，众所周知其价格不菲。此外你还要买电子课本，大多数定价不高于14.99美元（合94.74元人民币）。那么电子书将会彻底抢占整个教育市场吗？我们正步入用平板电脑的学习时代吗？苹果会引领一场教育的变革吗？让我们拭目以待吧！

The tech giant apple introduced iBooks textbooks when it announced its iBooks2 platform. This move means Apple has entered the textbook market.

Apple developed its iPad-based textbooks in conjunction with major textbook publishers. The company offers a collection of textbooks for high school students. They are digital books in a variety of subjects from astronomy to zoology taking in science, math, history and geography. And Apple says it offers a “new textbook experience” and suggests its interactive iBooks textbooks are “the next chapter in learning”.

It sounds like good news for pupils and students, because they no longer have to carry heavy backpacks full of textbooks or buy expensive textbooks which they only use for a year or two and then sell or give away. Every textbook they require can be stored on their iPad.

Of course there’s a catch. They need to own an iPad and as you know, it is not cheap. They also need to buy digital textbooks, mostly priced each at $14.99 （94.74 yuan） or less.

Instead of boring old textbooks that are quickly out of date students can have an interactive learning experience. They can play videos, listen to music, make notes and mark passages electronically. They can view 3D models of structures within a cell when studying biology. They can also share stuff on social networking sites with fellow students.

So is learning going to evolve into something we do on an electronic tablet computer？Are paper books dead？ But wait a minute. Not so fast. Let’s consider the evolution of learning. Thousands of years before paper books, man was depicting hunting scenes on the walls of caves. As early as 2700 BC Egyptians were making papyrus into thick forms of paper or parchment just being used in record-making. In the Middle Ages European monks laboriously copied and illustrated bibles by hand. China developed printing, using signs cut into wooden blocks, then books were printed rather than written out by hand.

All these great leaps forward in learning came thanks to the printing press. So will digital books take over textbook publishing completely in education？Let’s wait and see.

in conjunction with

与……一起

例如：To maximize the advantage of the computer and network technology, it must be used in conjunction with traditional patterns of teaching. 为最大限度发挥计算机和网络技术的优势，必须将其与传统的教学模式相结合。

astronomy n. 天文学

zoology n. 动物学

interactive adj. 互动的

evolve into 逐渐发展

例如：According to our research, a cooling trend is already underway, but there are no signs that it is set to evolve into a rout. 根据我们的研究，降温趋势已开始形成，但没有迹象表明，这种趋势将演变为一场混乱。

parchment n. 羊皮纸

laboriously adv. 耗时费力地

take over 取而代之

例如：Volkswagen itself announced it wants to take over Porsche’s car making business in two stages. 大众公司曾宣称希望通过两步实现对保时捷汽车制造业务的接管。

Links: Facts about the E-books

The late Steve Jobs, founder of Apple, had long been interested in education, and believed it to be an $8 billion market ripe for “digital destruction,” according to Walter Issacson, writer of Steve Jobs.

E-books represent less than 10% of the textbook market for the K-12 market, according to Simba Information, a market research firm.

Apple’s early publishing partners include Pearson, McGraw-Hill and Houghton Mifflin Harcourt, which collectively control 90% of the market.

Apple isn’t the only company trying to reinvent textbooks. Bay Area start-ups Kno and Inkling are among the lesser-known outfits trying to make names for themselves in the space.