Cities along the 21st Century Maritime Silk Road C Shanghai
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All contact channels between China and the West are collectively called the Silk Road. In addition to land transportation， there is a sea route to the West， namely， the Maritime Silk Road. The history of China exchanging material culture with neighboring countries through the Maritime Silk Road is as long as that through the Continental Silk Road. Through the Maritime Silk Road， China’s silk， porcelain， tea and other products are transported westward by way of Southeast Asia to West Asia， North Africa， as well as Europe and America， activating the economic and trade contacts of all countries coastwise.
China is an ancient maritime country. Ocean is a “Blue State Territory” where Chinese nation lives on. The blue ocean not only provides a broad living space for the people living in coastal areas， and brings abundant food resources to them. More importantly， the blue ocean helps Chinese nation expanding exchanges and cooperation with various countries worldwide. Though it started with silk trade， its significance is far beyond this.
The Maritime Silk Road is divided into the routes of the East China Sea and the South China Sea. The South China Sea route starts from China’s south port city C Guangzhou， connecting southward to Southeast Asia， by way of the Strait of Malacca to Peninsula of India； then passing through the Indian Ocean and the Red Sea， it finally reaches the Arab countries. In the Yuan Dynasty， the route was extended to Africa then it already sailed to the America in the Ming Dynasty. In that period， western arts such as music， dance， painting， sculptures and architectures， the science knowledge of Arab such as astronomy， calendar and medical science， as well as the religions in the West， East and South Asia， including Islam， Buddhism， Manichaeism， Nestorianism， etc. were introduced in China by sea. Transformed by Chinese culture， they were integrated with traditional culture and became an important part of Chinese culture. The East China Sea route started from Dengzhou and Laizhou， Shandong， originally， by way of the Korean Peninsula and the Japanese Archipelago. Through the Maritime Silk Road， Chinese culture was spread all over the world. After spread abroad， Chinese Confucianism plays a decisive role in North Korea， Japan and Vietnam. The ancient civilization is inherited continuously via this road. Chinese civilization， ancient Indian and Egyptian civilizations， Persian and Arabic civilizations， as well as Incan civilization of America converge here. With communication， civilizations shine. With integration， culture influences the world.
The influence of the Maritime Silk Road on China is valuable not only in ancient times， but also in contemporary China. Now China’s 21st Century Maritime Silk Road Economic Belt not only has become a booster for China to realize national rejuvenation， but also will benefit many countries along the road， making a contribution to promotion of inter-regional cooperation. In recent years， China’s trade volume with the ASEAN countries has reached over USD 400 billion， part of which was achieved by sea route. Maritime trade is an important approach for achieving China-ASEAN cooperation. Through the Maritime Silk Road， China is linked with the world. The Maritime Silk Road represented by eight Chinese “Maritime Silk cities”， Shanghai， Penglai， Yangzhou， Ningbo， Fuzhou， Quanzhou， Zhangzhou， Guangzhou and Beihai， has promoted the exchange between Chinese and foreign cultures， enhanced the friendship between Chinese and foreign people， enriched the connotation of Chinese culture， and propelled the progress of world civilizations. It is of distinctive cultural features concerning peace， development， exchange and mutual benefit.
Cities along the 21st century maritime silk road C shanghai
The rapid rise of Shanghai in a century in modern times is a miracle in China’s urban development history. Shanghai owns profound modern urban cultural deposits and numerous historical sites， and integrates the traditional culture of Wu and Yue with diverse cultures brought in by immigrants from various regions to form a unique Shanghai-style culture. Culture is the life of a city. A city with culture is a city with life. Shanghai-style culture is the source of Shanghai’s vitality and vigor.
If Beijing-style culture is traditional， Shanghai-style culture is traitorous and unique， namely a combination of Chinese and Western cultures which is filled with commercial and folk elements. In the period of the Republic of China， a famous reporter Cao Juren of Shanghai made a vivid comment： Beijing-style culture is like a young lady of an eminent family while Shanghai-style culture is like a modern girl.
Fashionable and chic modern sense is related to the natural geographical convenience of Shanghai. Located at the estuary of the Yangtze River， Shanghai faces the East China Sea in the east and Kyushu， Japan across the sea， adjoins Hangzhou Bay in the south， and is connected with Jiangsu and Zhejiang in the west to constitute China’s largest economic zone -- Yangtze River Delta Economic Circle led by Shanghai. The geographical advantages brought by the ocean provide Shanghai with huge strength for attracting foreign capitals and cultures.
As the important eastern gate of the Maritime Silk Road， in 2010， Shanghai successfully held 2010 World Expo， Shanghai International Festival of Arts， Shanghai International Film Festival and other large-scale cultural exchange activities. The multi-culture of the international metropolis creates the inclusive and open city characters of Shanghai. Shanghai-style culture represented by Shanghai will continue being influential and radiant， and will stimulate the economic circle of publishing industry in Jiangsu， Zhejiang and Shanghai wholly.
On May 20， 2014， the 4th CICA Summit was held in Shanghai. The large-scale multimedia dances In Pursuit of the Silk Road C Sea and In Pursuit of the Silk Road C Land formed the epic dance In Pursuit of the Silk Road， which reproduced the development history as well as the grand and prosperous trade scene of the Maritime Silk Road.
In August， during the Shanghai Book Fair， there was a veritable “Golden Week of Culture” in Shanghai. Seeing the passion for reading of the city， the Nobel laureate in literature Naipaul who came from afar， gasped in admiration， “Shanghai is a city of full-bodied literature atmosphere.” Listening to a lecture in an old building with flickering shadows of Chinese parasol trees outside is pleasant. During the week in the Shanghai Book Fair， people put down their mobile phones and threw themselves into reading； during the week， different cultures， races， thoughts and voices collided with each other. Various reflection and discussion， instead of focusing on the book fair only， aim at probing into the future reading and possible lifestyles.
Shanghai Century Publishing Group
Founded in 1999， the Shanghai Century Publishing Group is the publishing reform pilot among China’s publishers. In 2005， the Shanghai Century Publishing Group was co-founded by the Shanghai People’s Publishing House， the Shanghai Educational Publishing House， the Shanghai Translation Publishing House， the Shanghai Lexicographical Publishing House， the Shanghai Bookstore Publishing House， the Shanghai World Publishing Corporation， the Shanghai Money Weekly Publishing House， the Shanghai Business Daily Publishing House， the Shanghai Scientific and Technical Publishers， etc. It takes the publishing and sales of books， newspapers and periodicals， electronic and audio-visual publications， etc.， as main business， covering books， newspapers and periodicals， electronic and audio-visual publications， as well as online publishing， and involved in book distribution， retail， logistics， optical disc copy and other relevant fields. In many book market segments such as basic education， higher education， collation of ancient books， Chinese and bilingual reference books， public readings and professional books， Shanghai Century Publishing Group possesses considerable strength， and is one of the most influential culture producers and suppliers in China.
Rights cooperation and export
At the 58th Frankfurt International Book Fair of Germany， the Shanghai Century Publishing Group and the Thomson Learning Publishing Group （the United States） jointly published 7 kinds of “Shanghai Series” books， from different perspectives concerning economy， education， planning， industries， World Expo， Pudong development， etc.， introducing the currently social， economic， cultural and educational development states of Shanghai in depth. And these books have been promoted and sold in 50 countries of the world. Besides， there are 206 rights export contracts and intents， and 224 import rightss reached in total. The total number of projects signed during the book fair comes out in front among Chinese publishing houses participating in the fair. Due to the good response in every aspect， the two parties decided to work together again， co-organizing the publication of 10 kinds of books to introduce contemporary Chinese economy. Such books include the English editions of books discussing the contemporary economic reform of China published by Shanghai Century Publishing Group The Choice of China's Growth Model written by Wu Jinglian.
In addition， at the Frankfurt International Book Fair， Shanghai Century Publishing Group and Cengage Learning Group （the United States） co-published the English editions of 15 kinds of “Book Series on the 30 Years of China's Reform and Opening up”， striving to introduce and show a panoramic view of China to the world. And China’s original comic books have also entered the mainstream markets of Europe and Japan， with the rights export of the comic Wandering around the World.
Cities along the 21st Century Maritime Silk Road
C Guangdong （province）
Originating from Guangdong province， throughout 2，000 years - Sui， Tang， Song， Yuan， Ming， Qing Dynasties and the period of the Republic of China， the Maritime Silk Road is still unfailing.
Bordering on the South China Sea， located in the communication center of Asia-Pacific Ocean， in the Tang and Song Dynasties， Guangzhou （the capital of Guangdong Province） became the biggest port in China and the world-renowned oriental port. Through South China Sea and India Ocean from Guangzhou to the countries scattered along the Persian Gulf， The course line was the longest ocean route in the world at that time. The trades and cultural communications on the Maritime Silk Road promoted the Zhujiang River Culture， forming the cultural traits and styles which are diversified， open， pragmatic and innovative. Over 2，000 years， Guangdong leaded the China’s opening up， making itself the window and bridge of foreign economic and cultural exchanges. While developing its own traditions， the Zhujiang River Culture takes in the cultures from India， Persia， Arab and Southeast Asia countries to replenish its own cultural connotation.
Guangdong’s Museum of the Maritime Silk Road is a landmark in China and even in the world， showing the soft combination of the marine culture and the southern architectural style. Around the theme of the exploration， protection， exhibition and research of “South China Sea I”， it displays the sea trades， the spread of Maritime Silk Road， religion and culture， the history of Zheng He's Expedition and a wealth of treasures and antiques. Moreover， as the starting point of the “Maritime Silk Road”， Guangdong has many relevant historic sites. This year， Guangdong tourism authority elaborated an array of good traveling route along the Maritime Silk Road， by which people can experience the grand occasion of the Silk Road.
In June this year， Guangdong hosted the activity “mainstream media of countries along the Maritime Silk Road see Guangdong”. 16 Chinese media representatives gathered there from 13 countries and regions. Following the theme of “reciprocal cooperation and realizing dream”， they discussed the mode for Cantonese and overseas Chinese to mutually benefit and cooperate and how to push the construction on the Maritime Silk Road in the 21st century. The interview teams were composed of over 40 media reporters from 12 countries along the Silk Road like Pakistan， Philippines， Malaysia， Bangladesh， Burma， Sri Lanka， Thailand， Singapore， India， Ethiopia， Kenya and South Africa and from regions like Hong Kong， Macao and Taiwan， effectively expanding the popularity and influence of Guangdong. During the following activity “Maritime Silk Road - Historical and Cultural Journey in Guangdong”， the president of Spain Ouhua News said that he would translate this activity’s experiences into Spanish and tell Spanish people the meaning of the Maritime Silk Road by media， and plan a visitation of mainstream Spanish media to Guangdong， promoting the cultural communication and cooperation of media between two countries.
On September 2 this year， the Guangzhou Library and Culture and History Museum and Archives co-hosted the “Precious Pictures - Exhibition of Maritime Silk Road in Recent 300 Years”， which gathered more than one hundred of rare-to-see maps and original pictures of the Maritime Silk Road collected by private collectors， and displayed ten pieces of precious living articles used in the sea trade at that time.
On the 2014 South Book Festival， namely Yangcheng （nickname for Guangzhou） Book Fair， themed by “ Scholarly Lingnan， Chinese Dreams”， Guangdong exhibition group exhibited the high-quality books and publication showing the local feature， the content ranging Lingnan historical culture， customs， architectures and intangible cultural heritages and tourism. Cantonese Opera in Photos published by Guangdong Education Press is the first book to comprehensively interpret the basic knowledge and theory of Cantonese opera， letting the readers comprehend the common sense of Cantonese opera while appreciating this local-featured culture from a professional perspective. Following the successful publication of first volume of Savor Guangdong Serials at the book fair last year， Guangdong Science and Technology Press published three new volume of Depending on Mountain， Depending on Sea and Flavor of Cantonese Cuisine， which aims to show the multiple facets of Lingnan culture to stress the cultural connotation and presentations of Cantonese cuisine， fully reflecting the essence of Cantonese food culture. Culture Research on Shiwan Kiln published by Zhongshan University Press， New Visit to Old Guangzhou Serials and Thirteen Hongs and Social Change of Lingnan published by Guangzhou Press， Vivid Photographic Record on Lingnan published by Southern Daily Press， Rewrites and Comments on Cantonese Operatic Art published by Yangcheng Evening News Press， all reveal the unique charm of Lingnan culture. Guangdong People’s Publishing House also held the signing ceremony of publishing project agreement of Joint Development of Maritime Silk Road in the 21st Century Serials.
Visually， culture and publishing industries in Guangdong attach great importance on delving their own resources and make full use of the advantage of local culture to forge characteristic activities and publication. In the future， it will certainly depend on the development prospect of the Maritime Silk Road to gradually expand the publishing strength and regional cooperation of Cantonese culture works.
Guangdong Publishing Group/ Southern Publishing and Media Co.， Ltd.
In 2005， the Guangdong Publishing Group finished its transformation from an non-profit institution to an enterprise. In 2008， it started the joint-stock system reform and set up a joint-stock company in 2009 C the Southern Publishing and Media Co.， Ltd.
As one of the mainstay of Guangdong cultural industry， its main businesses include the editing， publishing， producing， printing， copying and distribution of books， newspapers， audiovisual products， electronic publication and networking publication， import and export trade of publication. It has 20 subsidiaries and 1 branch， 8 presses including the Guangdong People’s Publishing House， the Guangdong Education Press， the Guangdong Science & Technology Press， the Flower City Publishing House， the New Century Publishing House， the Guangdong Economy Publishing House， the Guangdong Petrel Electronic & Audio-Visual Publishing House and the Guangdong Language and Audio-Visual Publishing Company， which respectively focuses on the publication of the books in social science， education， technology， art， children and juvenile， economic management， public education， and audiovisual products for language learning.
At the 65th Frankfurt International Book Fair in 2013， the Southern Publishing and Media Co.， Ltd. dispatched a professional exhibition team composed of leaders and staffs from the publishing department， rights management and trade department. Together with its subsidiaries， it took a pragmatic and key talk with many overseas publishing agencies， such as Springer Group， Benchmark Education， Cambridge University Press， Editions Nathan， Atlantyca entertainment， Spain Oasis Publishing Group， Russia Phoenix Press， Netherlands Bees Press， Igaku-Shoin Ltd.， and World Scientific Publishing Company， promoting the mutual in-depth cooperation and finding a new joint to a win-win situation.
Guangdong People’s Publishing House
Founded in 1951， the Guangdong People’s Publishing House is the oldest press among the 20 presses in Guangdong. Since the end of the 1970s， it was successively separated into 5 professional presses， Guangdong Technology， Huacheng， Lingnan Art， Guangdong Education， and New Century. In 2006， it changed from an institution into an enterprise， making it a member unit of Guangdong Publishing Group Co.， Ltd. and the full-capital holding company of Southern Publishing Media Co.， Ltd. Its main publishing range covers politics， philosophy， economy， management， law， culture， history， youth books， ancient works， chronicles and almanac， reference books， art books and textbooks. Devoted to the concept of “humanity in the press， readers in the heart”， after transformation， it operates and soundly develops by strictly complying with the modern enterprises laws and regulations.
Rights export：
At the 56th Frankfurt International Book Fair， Guangdong People’s Publishing House granted the English rights of Black Horse - 12 Chinese Zodiac Designs， Chinese History： 1，000 Primary Facts and Illustrated Handbook of Chinese Olympics to America Berkshie Publishing Group.
At the London Book Fair in 2012， Guangdong People’s Publishing House exported Opportunities in China to Britain， and the first launching ceremony of English version was held at the Earl’s Court Exhibition Center as one of the grand activities. The English version was published by New Classic Press.
In 2012， at the 19th Beijing International Book Fair， it signed a strategic cooperation agreement with South Korea Huangmei Press and exported Chinese Family History （1-5 volumes）， Outline of Chinese Classical Philosophy， New China’s Constitutional Development in 60 Years， which had been exported to Huangmei Press before.
At the 65th Frankfurt International Book Fair， it exported various books about China’s contemporary politics and social development to Indonesia， including the rightss of Socialism with Chinese Characteristics 3.0， China Model： Ideal Pattern and Reform Path， Interview with Who Witnessed the South Talk and Journey to South.
High-quality readings about
the Silk Road Culture：
Research on Guangdong Maritime Silk Road
Gu Jianqing | Guangdong People’s Publishing House | ?24.00 | ISBN 9787218056746
Book Recommendations：
Stay in China： Expatiation of the Vast Urban Migration
Zhou Wendao | Guangdong People’s Publishing House | ?38.00 | Apr 2014 | ISBN 9787218085135
This book is an anthology of non-fiction prose to reflect and review the life predicament of temporary resident population in China， which is a cluster of many short stories experienced by the author during his in-depth research on temporary resident population and the reform of household registration system. It probes into the survival， employment， psychology and sexual life of this group of people and the derived multi-dimensional problems of left-behind elderly and children， rethinking the whole nation’s reform of household registration system and the modernization process by narrating the sweet and bitter lives of these people.
The Ultimate Currency： A New Race for the World
Xu Hai， Xu Zehua | Guangdong People’s Publishing House | ?39.90 | May 2014 | ISBN 9787218089485
This book reveals the essential and intrinsic law of market economy from the perspective of currency which is the most active element affecting the economy and elaborates it with the most direct models and mathematical formulas. Interpreting the past， present and future of the “currency” through its fluctuation in economy， the author presents us many new theories and investment concepts.
Chinese Family History （5 Vol. Set）
Zhang Guogang | Guangdong People’s Publishing House | ?298.00 | Jul 2013 | ISBN 9787010122229
Through a long time exploration， the author Zhang Guogang defines the connotation and boundary of the discussion of family history and establishes a creative style， which is to set up a Chinese family history system from the perspectives of the legal history， economic history and social history， distinguished from that of general social history， social life history and social custom history.
China Model：Ideal Patterns and Reform Ways
Pan Debin etc. | Guangdong People’s Publishing House | ?68.00 | Jul 2012 | ISBN 9787218076942
The “China Model” is both a great practice of China and a hot topic of the world. It is a pity that this topic is always at issue， which results in： first， the dispute about “for the China Model”， “against the China Model” and “inexistence of the China Model”； second， the dispute about the “China Model” and the “China Ways”； thirdly， the “’China Model’ is first called by foreigners”. It “provides anecdotes for appreciation and discussion about hot issues”.
Guangdong Science & Technology Publishing House
Founded in May 1978， the Guangdong Science and Technology Publishing House is a comprehensive science and technology publishing house affiliated to Guangdong Provincial Publishing Group. It is one of the earliest local science and technology publishing houses. It has two periodical offices， a laser layout design company and a property management company. In 2006， it was transformed into an enterprise， namely Guangdong Science and Technology Publishing House Co.， Ltd. Its editorial offices cover various fields， such as science， industry， agriculture， medicine and health， e-books， integration， scientific art and foreign cooperation. It is committed to promoting co-publishing business both at home and abroad and sets up business relations with dozens of foreign book publishing agencies， which facilitates foreign exchanges of science and culture.
Rights export：
On the 65th Frankfurt Book Fair， Health Care of Shaolin Zen-medicine published by Guangdong Science and Technology Publishing House was exported to Indonesia， Canada and Britain， achieving a multilingual export.
Book Recommendations：
Health Care of Shaolin Zen-medicine
Shi Yanyi | Guangdong Science and Technology Publishing House | ?29.80 | ISBN 9787535956101
As a handbook about common people’s health care， this book gives some readable， simple and useful tips on health care and mental cultivation of Shaolin Zen-medicine. It is easy and convenient to follow the little tricks it provides. Through its conversational language， lively cases and wonderful illustration， readers can learn Buddhist principles on health care and some therapies. It is readable and easy-to-follow.
Living on the Mountain： Hakka Flavor Cellared by the Mountain （A Series of Searching for Guangdong Delicacies）
Rao Yuansheng | Guangdong Science and Technology Publishing House | ?58.00 | Jan 2014 | ISBN 9787535963697
With the original flavor， the Hakka cuisine， such as salt roasted chicken， stuffed tofu， grass jelly and Hakka rice wine， gathers the tilling and studying traditions in the central China， featuring the unyielding， enthusiastic and honest Hakkas honored by the hard life and the Confucian ideal of self cultivation， family harmony， country management and world peace.
Wild China： A Series of Knowledge and Science about Ecological Civilization （10 Vol. Set）
Yu Qicai | Guangdong Science and Technology Publishing House | ?188.00 | Jun 2014 | ISBN 9787535958709
With 10 volumes， this series of books introduces the knowledge about ecological civilization in 10 aspects， thoroughly covering all aspects of ecological civilization construction. The volumes include： Fresh Air， Clean Water， Good Earth， Conservation of Biodiversity， Protection of the Sea， Garbage Classification and Recycling， Ecological Restoration， Resource Conservation， Cleaner Production and Green Living.
Flower City Publishing House
Founded in 1981 and as a famous brand of the Guangdong press， the Flower City Publishing House is one of the most influential literature publishing houses since the reform and opening-up of China. Since its foundation， it has built up a team of editors who are proficient in work with gigantic academic achievements. It gathers a host of famous writers and has published a multitude of quality books favored by readers. Pioneering new ideas is the most distinguished feature of Flower City Publishing House. During the early years of reform and opening-up when Shen Congwen and Yu Dafu were tagged with capitalism， Flower City Publishing House published Anthology of Shen Congwen and Anthology of Yu Dafu. When people still feared to talk about humanity， it published Human. Oh， human！ extolling humanism. When the mainland China still kept in cautious contact with Taiwan， it introduced a number of works by Hong Kong and Taiwan writers. When some publishing houses were just satisfied with retranslating and republishing the classic foreign literary works and neglected to introduce the works by modern and contemporary writers， it published the “Extracts of Foreign Literature of 20th Century”. As for the “fad of pioneers”， the “fad of misty poetry”， the “fad of Qian Zhongshu” and the “fad of the first version of Cheng and Gao’s A Dream in Red Mansions” appearing in the literary world and the press later on， almost each of them was closely bound up with Flower City Publishing House.
Rights export and cooperation：
In 2012， Flower City Publishing House and U.S Global Demand Publishing Group jointly held the release ceremony of Solemn Measured Steps and Six People Together： Stories about Chinese Studies（in both Chinese and English）. They published the Chinese and English versions of the book respectively at the same time.
Book Recommendations：
Vivid Love
Fangfang | Flower City Publishing House | ?28.00 | Aug 2014 | ISBN 9787536071797
Written in a humorous and interesting manner， this novel is easy to be understood and makes readers think while laughing. It features three adorable and nerdy university professors， Hecheng， Weimiao and Prof. Ma. The nerd Hecheng is pedantic and conservative， while his cousin， as a big player in the market， always plays to the score. Their different ways of social conduction result in ups and downs of their own fates. Besides， with distinct personalities， the two twin sons of Hecheng go through totally different experiences. As time goes by， two values have constant conflicts. PKs between students and merchants and between doctoral students and high school students are presented in the novel in detail with funny but deplorable stories. On one hand， the writer severely criticizes the age when people usually seek quick success and instant benefits and bring disgrace on the intellectuals； on the other hand， he speaks highly of the age when people advance at a tremendous pace. Between the lines， the novel reveals the writer’s sentimental feelings about this era， making readers cannot help heaving a sigh while reading.
Kapok on Mountains and Plains
Chen Xiangdong | Flower City Publishing House | ?60.00 | Jan 2014 | ISBN 9787536069695
This book contains the articles written by more than 100 educated urban youths working in countryside and mountainous areas. With fiery-red kapok as the metaphorical object， they described their struggles and passion when they “went to countryside， border areas and the places where the country needed them most” at that time. Although they lost the most precious years when they should have gone to school， they refused to end with ignorance and decadence and never felt ashamed to do the hard work. In the lowest positions， they reflected the value of youth. With undying passion， the experts in cutting rubber and raising pigs， model teachers， excellent cooks， reporters and medical corpsmen at that time finally became artists， entrepreneurs and statesmen.
New Century Press
As the only professional youth and children’s publishing house in Guangdong that was founded in 1985， New Century Press focuses on teenagers and children from 0 to 18 years old. It publishes various children’s books， such as infants’ picture books， textbooks about preschool education， books about children’s education， games and handwork， children's literature， supplementary materials of middle and primary schools， reading materials for English teaching， reference books and comic books. It also has influence on practical books about daily life and scientific books about the nature. Its publications won many awards， such as “National Award for Science and Technology Progress”， “National Book Award”， “National Award for Excellent Bestseller”， “National Award for Children’s Full-length Novel” and “Bingxin Book Award”. The press owns a publishing and marketing team with originality and vitality and is rich in writer resources. In recent years， it is active in the rights trade， setting up close cooperative relationships with many countries and regions， such as America， Korea， Hong Kong and Taiwan. The press is going to promote both exports and imports of rightss and to develop a huge book market with its peers both at home and abroad.
Rights export：
On the 65th Frankfurt international Book Fair， New Century Press exported the rightss of the English versions of 17 children's books， such as Happy Fruit Picture Book Series and Chinese Painting Series to Aekids Co.， Ltd. of Singapore
Book Recommendations：
Where are We Going？ Dad 6-10 （5 Vol. Set）
New Century Press | ?75.00 | Jun 2014 | ISBN 9787540586027
This set of books is authorized by “Where are We Going？ Dad” which is the most popular parent-child variety show in China at present. It is a series of books about parent-child developmental games designed by Comicfans Culture， a well-known domestic enterprise. It gathers again the five pairs of star father and cute kid in the first series of the program and designs exclusive cartoon images of them and exquisite pictures of the games （beta） so that it can definitely arouse little readers’ reading interests and curiosity. This series of books will lead parents and kids to appreciate the beautiful sceneries in the zoo， mysterious caves， thrilling gorges， the Amazon jungle and magnificent mountains， welcome brand-new adventurous stories and enjoy interesting and funny games.
Chinese Painting Series：
A Countryside Zoo （Deluxe Version）
Xiao Mao（Writer）， Liang Wenlong（Illustrator） | New Century Press | ?25.00 | Jan 2014 | ISBN 9787540538699
With no fences and admission tickets， this countryside zoo is open to the world. There are numerous animals and insects： those flying in the sky， such as dragonflies， cicadae， sparrows and even red-crowned cranes； those walking on the ground， such as ducks， dogs， cats， buffaloes， elephants， camels and pigs. Enjoy yourself in the zoo with the principal of the zoo around your age. Be careful. Don’t let the goose peck your pants.
Yang Dengdeng’s Childhood
Zhang Hong | New Century Press | ?16.00 | May 2014 | ISBN 9787540584658
This book is one of a series of best sellers titled Grow up at Slow Pace by Zhang Hong， a famous writer of children's literature. Hailed as the Chinese version of Totto-chan， the Little Girl at the Window， it narrates the growth of a pupil called Yang Dengdeng from Grade 1 to Grade 6 in a childish and humorous language. The heroine is renamed Yang Dengdeng （meaning “wait a second” in Chinese） because she always says “wait a second” before she does everything. Like many other pupils， Yang Dengdeng is fond of fantasies and adventures and often comes up with cunning ideas.
Paper-cut Picture Book：
Stories of Four Seasons （4 Vol.Set）
Yi An | New Century Press | ?79.20 | Oct 2013 | ISBN 9787540583033
This is an original set of picture books telling stories through paper-cut. As a combination of Chinese and Western elements， it is a peaceful fairy tale about a bunny in four seasons. The set of warming bedtime stories is a gift from Yi An to his deceased mother. Although kids may not fully understand the philosophy about dreams and love contained in the stories， they can definitely feel the warmth and love while reading.
Guangdong Economy Publishing House
The Guangdong Economy Publishing House was founded in December 1995. At present， it publishes economic books and science books covering 9 fields， namely practical business administration， marketing and ads.， securities， public economics， practical finance and economics， economic theories， practical laws， comprehensive social science and science about daily life. The market positioning of the press is “aiming at large and medium-sized cities and radiating to counties and towns”. For years， it has been adhering to such a publishing concept as “with development as the theme， reform as the dynamic， optimizing publications as the mainline， building the brand as the orientation； of high quality， double effects and practical use”. The numerous wonderful books it has published are closely related to the market， readers and authors.
Rights export：
In 2012， the Guangdong Economy Publishing House exported the copy right of the English version of China MBA Series （7 Vol.Set） to International Road Press of Britain， which sets a precedent of successfully exporting China’s experiences of enterprise operation.
On the 65th Frankfurt International Book Fair， the press signed an export agreement with Global Science and Culture Press of Japan to export a series of books introducing the management experiences of China’s famous enterprises， such as Four Faces of Huawei， Lenovo beyond Your Knowledge， Haier Tells China， Strategic Codes of TVs Made in China， Advantages of Chinese-style Management and Learning Military Science of Sun Zi from Actual Combats. At the same time， it exported rightss of some books about daily life to Indonesia， such as Soups Cooked by Good Wives： Healthful Soups in Four Seasons.
Book recommendations：
China’s Economy Viewed by Goldman Sachs
Lin Wenkui | Guangdong Economy Publishing House | ?30.00 | Mar 2014 | ISBN 9787545430240
This book is divided into 10 chapters： Why Can “Made in China” Keep Its Charm？ Influence of China’s Economic Globalization； Who is Behind China’s Overheated Real Estate Market？ Misjudgments on China’s Economic Pattern； Why is “China Threat Theory” a Black Lie？ “China’s Paces” ― Marching on the Spot or Steadily Forward？ How to Show the Charm of China’s Future Economy？ Time Series Prediction by Goldman Sachs； Why is China’s Economy a Barometer of the World Economy？ Why can China’s Economy Rank First？ From such different perspectives such as economics， politics and culture， the book illustrates China’s economy viewed by Goldman Sachs people so that readers can get a more truthful knowledge about Goldman Sachs people’s perception on China.
High-level Marketing： Break Through the Decision-making Level of Big Accounts
Wu Haotian | Guangdong Economy Publishing House | ?30.00 | Mar 2014 | ISBN 9787545433272
This book is based on an issue of high-level marketing， that is， “it is hard to market among high-level consumers and it is hard to break through senior leaders”. With “downstairs marketing and double helix rule” as the core idea， it shares with you： how to break through the decision-making level； how to meet the decision-making level’s demands； how to communicate effectively with the high level； how to create customer values； how to break through key persons； how to control the operation of complex and major projects. With novel ideas， abundant cases， wisdom gathered from the author’s marketing practices of years and the insightful narration with unique style， the book demonstrates a complete set of effective new ways of high-level marketing.
Guangdong Education Publishing House
Founded in 1985， Guangdong Education Publishing House is a professional press aiming at education and qualified in publishing teaching materials and supplementary materials under Guangdong Provincial Publishing Group. It mainly edits and publishes teaching materials， teaching reference books， supplementary readings for students， educational theories， reference books and other comprehensive books. Its annual publication of books reaches around 1，500 kinds among which the publication of primary and secondary textbooks ranks the second in the nationwide total publications.
Rights export and cooperation：
In the London Book Fair of 2012， Guangdong Education Publishing House exported Chinese Characters in the Chinese Stories （8 Volumes）to and co-published the English version of Cultural Traveling between Greece and China with New Classic Press of Britain； exported the rightss of Chinese Characters in the Chinese Stories （8 Volumes）， Socialism in China （1919-1966） and Development of the Guiding Ideology of the Chinese Communist Party （3 Volumes） to Branc Press Co.， Ltd. of Indonesia； exported the rightss of Socialism in China （1919-1966） and Development of the Guiding Ideology of the Chinese Communist Party （3 Volumes） to Vietnam.
Book recommendations：
Chinese Characters in the Chinese Stories （8 Vol.Set）
Jin Bo，etc. | Guangdong Education Publishing House | ?150.00 | Jul 2011 | ISBN 9787540684020
This is a set of children’s picture books with Chinese classical artistic conception. The mysterious symbols of inscriptions on bones， inscriptions on bronze， small seal script and clerical script show the history and culture of Chinese characters of 5，000 years. Each story， such as Su Wu Tending Sheep， Siskin Showing Gratitude， Mencius's Mother Moving Three Times and Standing in the Snow to Wait upon Master Cheng respectfully demonstrates such Chinese traditional virtues as perseverance， goodness， courage and kindheartedness. Nice artistic conception contained in some classic poems is perfectly presented in the set of books.
Cultural Traveling between Greece and China
（Chinese and English Edition）
Guangdong Education Publishing House| ?60.00
China and Greece are ancient civilizations with a long history， and glorious and resplendent ancient cultures. The book tries to establish some connections between such two countries which are great and influential instead of unrelated in ancient times， reveal the commonalities of both cultures and the understanding and feeling of two peoples in respective social issues， religious rites and cultural reflection forms by comparing all kinds of culture patterns of ancient China and Greece.
Socialism in China （1919-1966）
Yu Youjun | Guangdong Education Publishing House | ?52.00 | ISBN 978-7-5406-8203-3
The book is about the development history of socialism in China by means of historical novel. During May Fourth Movement， there were excellent intellectuals such as Li Dazhao， Chen Duxiu and Mao Zedong who actively spread Marxism-Leninism in China， set up Chinese Communist Party， and established the People's Republic of China after the new-democratic revolution and socialist revolution.
World Publishing Guangdong Corporation
As a branch of the World Publishing Corporation， the World Publishing Guangdong Corporation was set up in 1986 in Guangzhou. Consistently adhering to the purpose of "bridge China and the world"， and insisting on the operation philosophy of "developing the country through science and education which rely on books， serving scientific researches and colleges and universities"， Guangdong Corporation gets the authorization of overseas publishing houses through rights business to photocopy， reprint， compile， publish and distribute scientific and technological books and economic management， scientific and technological reference books in both Chinese and English； introduces foreign scientific and technological academic monographs， scientific and technological periodicals， and textbooks for higher education； publishes audiovisual products combining with books； edit and publish scientific and technological books in Chinese and foreign languages， language books， economic management books， reference books and culture comprehensive books.
After years of explorations and practices， Guangdong Corporation has gradually established the brand of foreign language books， formed a product line involving all kinds of languages， multiple products， batch sizes and distinctive features， covering contents in Chinese， English， Korean， French， German， Russian， Italian， Spanish， Arabic， Japanese， Vietnamese， Thai， Indonesian， Malay， Burmese， Lao， Cambodian， Malaysian， Hindi， Persian， Turkish， Nepali， Portuguese and other languages， and published comprehensive three-dimensional books from vocabulary to grammar， spoken language to listening， elementary to advanced， practical to business communication， and basic teaching material to quality reference books， with contents and forms approved and favorably received by readers from all walks of life. Guangdong Corporation made an important contribution to the popularization of foreign language education of in China， learning and absorbing essence of world culture and strengthening Sino-foreign cultural exchanges， and providing a convenient platform for foreigners to learn Chinese and knowing about Chinese culture.
Rights export and cooperation：
Guangdong Cooperation cooperated pleasantly with Rain Shadow Publishing LLC which is located in New York and focuses on publishing and distributing education， tourism and social science books. It publishes academic treatises as well as popularization readings which are deeply favored by readers at different levels. In recent years， it has been focusing on publishing and promoting books of different fields such as culture， society and history of oriental countries especially China and such books have been favorably received and approved by readers. The rightss exported to Rain Shadow Publishing LLC include Picture Album of the Intangible Cultural Heritage in Guangdong Province 1，2，3， and Aesthetic Study of Jingdezhen Greenish White Porcelain of the Song Dynasty.
Press Recommendation：
Classified Dictionary of Chinese-Portuguese Portuguese-Chinese Terms Used in Life
Ye Siyuan， Ye Li | World Publishing Guangdong Corporation | ?28.00
The entries collected in the dictionary cover politics， economics， diplomacy， law， industry， agriculture， transportation， culture and arts， education， sports， health care， nations， religious， natural sciences， social sciences and other broad categories. The dictionary is novel with comprehensive terms and accurate interpretation， so it applies to students of Portuguese and self-learners， as well as Chinese enterprises and individuals to work in， travel to， trade and invest in Portugal. It is an indispensable desk reference book.
Hindi Reading 1， 2
Deng Bing | World Publishing Guangdong Corporation | ?35.00 | Mar 2013
The contents of each lesson of Hindi Reading include text， new words， annotations and exercises. The keys to the exercises and vocabularies are attached in the back of the book for readers. The book is compiled in the guiding ideology of gradually improving reader’s reading ability， mastering reading skills， cultivating the ability to understand and analyze accurately by learning. The book applies to students of Hindi and other learners with some language foundation.
Four Great Vietnamese Classics
Liu Zhiqiang | World Publishing Guangdong Corporation | ?30.00 | May 2010
The Four Great Vietnamese Classics respectively are The Tale of Kieu， Complains from the Palace， Song of a Soldier’s Wife and Fancy Stationery which are all related to Chinese literature somehow. The book is a review of Vietnamese classical literature， and information and academic writing， introduces four classics one by one， and collects their originals， for readers to appreciate.
Picture Album of the Intangible Cultural Heritage in Guangdong Province 1，2，3
Huang Bailong， Guan Hong | World Publishing Guangdong Corporation | ?280.00 | Feb 2009
The book introduces 19 intangible cultural heritages at or above the provincial level objectively and systematically， and shows the heritage area， historical origin， display form， present situation of such intangible cultural heritages as Cantonese opera， martial arts， ceramics and folk art with more than 130，000 words characters and more than 200 pictures through a large number of detailed fieldwork.