浅谈影响企业的行为关键因素

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Introduction:This essay would analyse the key points of the entrepreneurial behaviour and explain why these factors become the import ones and how we should apply with them to become the successful entrepreneurial. Wickham (2004) declaimed that the roles of the personality factor, the resources and the marketing strategy are all the factors that influenced the entrepreneurial process and there are three factors that are the most important ones than others which influenced entrepreneurial behaviour. The essay would base on his theories and use a lot of actual examples to support his views and assay the actions offered by the entrepreneurial and discuss some different views of the opinion.

Keywords: factors entrepreneurial managent

Entrepreneurial are used to describe how top managers take them do and the entrepreneurial behaviour are the tools or the functions that the managers undertake. The influence key factors that affect the entrepreneurial behaviour, according to Wickham’s theory, could be divided into three sections: personality, the resources and the business strategy.

Firstly, generally speaking, different people have different ideas of what is the personality of the entrepreneurial and the personality is an intangible asset of an entrepreneurial and could not be copied by others. The personality is been composed by three parts. The beginning one is the personal skill. Stephen S and Timmons J (2003) believed that the personal skill included six dominant themes: commitment and determination, leadership, opportunity obsession, tolerance of risk ambiguity and uncertainty, creativity self-reliance and adaptability, and motivation to excel but kirton argued the cognitive style is the key point of personal skill. The two theories are the basic similar ones and all need the skills of the entrepreneurial such as “experienced, possessing intimate knowledge of the technology, sound general management skills”, good communication ability and “capacity to work hard” (Stephen S and Timmons J, 2003, pp251). If the entrepreneurial wants to get succeed he or she must own these abilities. Such as the CEO of Microsoft Bill Gates, he quitted his life of university and built up the company of Microsoft, a few years later, he became the richest person in the world. May be he is said as a lucky man and the lucky goddess bless him but in fact he owned the personal skills and this is necessary in the venture. The next part is the culture. The culture is divided by two ways: the internal and external. The internal one is called “enterprise culture” and it is about creativity. Children have plentiful imagine and creativity and the entrepreneurial need this kind of ability to make new things, make his or her products and services different from others and catch the view of customers. At the same time, good competition environment is also important. The external culture is about the society environment. If the social has a kind of increased economics development, good credit, enough rescores and perfectly institution of law, the probability of succeed would be increased rapidly. This is the economics couture and is a consume culture too, such as the consume ability of the country, the consume habits and also some other factors of culture. If the personal skill in the personality likes the internal part and the culture just likes the external part in the personality factor. There are many examples that could show the culture influence entrepreneurial behaviour. Take china for example, it has large population and the labor force is very cheap so the successful entrepreneurial may make use of this advantage and product the goods that need large quantity labors and these are the different and competition power compare with those labor force lack countries and might earn high profit from this. The third part is the high ethical standard and integrity. Stephen S and Timmons J (2003) pointed out that high ethical standard and integrity are very important to a long-run company and the ethics could be and should be taught by schools or other agencies. It seems like the culture part but in fact it has it has its own peculiarities. The culture part could not be taught and it is the old and traditional things that come from our forebear. The ethics could be changed from time to time and could be affected by other things so if the entrepreneurial catch the ethics and have high integrity the ethics may have the big opportunity to get succeed. The sunrise company, a successful radio company in the world, followed the ethics standard and split the market into two sections and this mode got huge succeed and now the company becomes the highly successful radio limited in the world. The reason it achieved its goal is that the company understood different ethics have different criteria and could not be tread as a same one. The personality factor is about the entrepreneurial themselves and external environment in the society.