杨澜的杭州情缘
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三年前的一个夏天，2006年世界休闲博览会国内重点城市合作会议在杭州举行，在讨论本届休博会的形象大使时，与会代表都想到了同一个名字：杨澜。由她来担纲休博会的海内外宣传推广，必定会给2006杭州世界休闲博览会添彩。杨澜在国内外的美誉度高，公众影响力大，她在北京申奥和上海申博中功不可没。因此，休博会由杨澜担当形象大使是众望所归，非她莫属。于是，经杭州市政府盛情相邀，杨澜当即表示：“这是一个不能拒绝的邀请。”
杨澜和杭州关系蛮亲
杨澜此次与休博会牵手，说明她与杭州关系亲切。杨澜说：“我跟浙江很有渊源，因为母亲是绍兴人，我身上流淌着一半浙江的血液。”杨澜回忆她最早来杭州是在她读小学四年级的时候，暑假里父母亲带她到杭州泛舟西湖，烧香灵隐，又去龙井喝茶。这次浙江之行，她对杭州的青山绿水留下了深刻的印象。后来读大学时的杨澜，靠勤工俭学攒了200元钱和同学一道当背包族来杭州旅游，面对步移景换、丰姿秀色的杭州，她心里感慨道：“杭州人真有福气啊，能住在这么一个大花园里!”
多年之后，杨澜在频繁穿梭各国饱览天下美景、视界无限扩张情况下，在杨澜眼里杭州仍然有着特别的魅力，她感到杭州韵味深长，风流在无边的生活细节里。
当杨澜成为杭州休博会形象大使后，她再次端详杭州，赞叹说：“杭州是一座具有高品质人居生活的城市，一个将自然优势与时代产业巧妙结合的城市，一个引领休闲经济潮流的城市；也是一座生活就像在旅游、懂得将安宁幸福的感觉转化为活力和财富的城市；一个以不温不火的态度和风风火火的速度走出了自己节奏的城市，从西湖论剑到钱江弄潮，这座城市在水到渠成之后，正在一步步海阔天空。”
在杨澜新出品的旅游文化系列片《一生要去的66个地方》将杭州收入其中，取名为“杭州――世界上最美丽华贵的天城”加以倾力推荐。杨澜的推荐可谓“有根有据”，近年来，杭州被世界商业银行、《福布斯》杂志、CCTV等分别誉为最适合创业、最幸福的城市等。故杨澜赞誉“杭州是很多人梦想的家乡，大家都对这里的生活方式非常向往”。
杭州人很会生活
杨澜认为中国人很会生活，杭州人更是。她每次来杭州，都对杭州人的安逸休闲生活横生羡慕。她感叹：“有一个平衡和丰富的人生，其实比单纯在事业上成功更加宝贵。”是的，这其实也是杨澜自己的生活态度。她认为“休闲是以热情去实现自我，用创造性的方式表达自我。”在繁忙紧张的工作之余，杨澜每年都会专门腾出三四个假期举家出游，在清新的自然中享受人生难得的自在。
在一次采访中，笔者问及杨澜关于休闲产业市场潜力问题时，杨澜说出了自己的观点：“过去20年，中国从封闭和生产效率比较低下状况中走出来，呈现爆发式的增长，在这个过程中，出现很多的问题。从大的经济环境来看，能源的损耗、环境的破坏比较严重；从个人的层面来讲，每个人都追求成功、财富和社会对自己的认可，但忽略了对于身心的和谐发展。我觉得人光追求财富还远远不够，到了一定阶段人就得回头想人生的意义究竟是什么?我觉得更多的是要能够体会人生的过程。如今七八十年代成长起来的年轻人财富的观念和生活的理念就比上一代人更加平衡，他们更希望能够多爱护自己，让自己感到一种美好和快乐，而且现在这样的人群越来越多，所以休闲经济有一个很大的消费基础，休闲市场的潜力很大。”
当休博会形象大使当仁不让
人们还没有忘记杨澜作为北京申奥形象大使时所展现的风采。如今杨澜又基于她本人良好的亲和力和广泛的国际影响，被聘为2006杭州世界休闲博览会形象大使，大家对此交口称赞，杨澜自己也说，这是“事逢其时，当仁不让”。
杨澜作为拥有多年媒体工作经验的资深传媒人士，在国内外拥有广泛的知名度，她的加盟有助于加深人们对杭州休博会品牌的认知。
2004年9月17日，杨澜参加了在澳大利亚布里斯班市举行的休博会接旗仪式，并发表热情洋溢的演讲，对2006杭州世界休闲博览会、第九届世界休闲大会、首届世界休闲峰会以及休博园等项目做了详尽阐述：“从现在的世界休闲大会提升到世界休闲博览会，将大大拓展世界休闲交流的内涵，我们将主要通过活动、会议、展览、展示等不同方式，引进先进的休闲理念，倡导健康的休闲方式，丰富人们的休闲经验，让人们享受到更加美好的休闲生活!与此同时，博览会将为世界各国城市，世界休闲、旅游、娱乐等相关协会、厂商和研究机构提供更广泛的交流平台，增进相互了解与合作。”杨澜代表杭州人民向世界发出了邀请，那灿烂真诚笑容迷倒了布里斯班。
当杭州市副市长项勤从大会执行官及布里斯班市市政府官员手中接过世界休闲组织的旗帜时，布里斯班会务会展中心掌声沸腾了!从那一刻起，世界休闲业界的目光投向中国，杭州旅游休闲产业的发展也进入了一个历史性的里程。
此后，杨澜积极参与杭州休博会的推介活动，休博花车参加上海旅游节花车大巡游时有她的身影，在2005年11月的文化多样化与休闲发展国际论坛上杨澜发表了主题演讲，今年1月杨澜又专程从北京赶往香港对杭州休博会进行推介，她盛情邀请香港朋友到美丽又可爱的杭州来：“2006杭州世界休闲博览会就是给大家需要休闲、快乐、放松这样的一种生活态度找到一个好的出口。对于不同的人群，这种出口是完全不同的。像年轻人就更多希望有体验式休闲，多一些紧张和刺激的东西。像中年人，就可能更多的希望能带着一家老小，进行一些更安逸的旅行。其实你去过很多旅游点就会发现，很多景点看起来蛮漂亮，但附近的公共设施就不如人意，无论去洗手间、去吃饭还是住宿，都感到诸多不便。而且中国人多，假期又都集中在几个黄金期，这样的休闲就不是真正的休闲，像是在看热闹一样。所以真正的休闲是不是应该在时间段上分散，然后给不同年龄段的人找到不同的出口。另外在各种辅助的设施上，能够做得更舒适、更卫生一点，这些都是杭州休博会拓展休闲经济的方式和手段。”
“休闲，改变人类生活”，是2006杭州世界休闲博览会的主题词，也是杨澜和我们一样期许的一种变化和进步。
People
Yang Lan's Affections for Hangzhou
By Chen Meijun
When the cities jointly involved in the preparations for the 2006 World Leisure Expo Hangzhou gathered together in the host city in the summer three years ago to select one celebrity as ambassador to promote Hangzhou for the landmark event, representatives happened to voice one name: Yang Lan. She would be the best choice. Yang had enjoyed a reputation both at home and abroad. She had played a key role both in China’s successful bidding for hosting Beijing Olympic Games and in Shanghai’s successful winning the right to host the 2010 World’s Fair and Expo. She would enjoy popular confidence if she was chosen to publicize the leisure event in the scenic Hangzhou. She accepted the offer without hesitation: “It is an invitation I can’t decline.”
Yang likes Hangzhou for her own reasons. Half of her root lies in Zhejiang, for her mother comes from Shaoxing, an ancient city with profound cultural heritage in Zhejiang Province. Her first visit to the West Lake occurred when she was a fourth grader at a primary school. With her parents, she took a boat tour on the lake, prayed at the Lingyin Temple, and enjoyed a cup of tea at Dragon Well.She was deeply impressed by the charming scenery. In her college days, she came to Hangzhou as a backpack tourist with her classmates at the little expense of the 200 yuan earned through a work-study program. She enjoyed Hangzhou more the second time. “How fortunate Hangzhou people are to live in such a large garden!”
Years later with so many round-the-world trips behind her, she enjoys Hangzhou all the more for its exceptional gracefulness radiating out of every detail of the city.
After she became the Hangzhou’s ambassador, Yang Lan visited Hangzhou again. She commented appreciatively, “Hangzhou features an ingenious combination of its natural advantages with modern industries. A leader in leisure trends, the city understands how to translate a sense of peace and happiness into vigor and wealth. Hangzhou enjoys a rhythm that integrates a prudent world view with fast growth.”
In her latest series on tourist culture, Hangzhou is recommended as the world’s most beautiful heavenly city, and one of the 66 must places in your lifetime. Her description of Hangzhou is not merely based on her individual preference. Recently, the prosperous Hangzhou has received many unique honors that have set it apart from its counterparts across the country: a city most suitable for entrepreneurs; it is the happiest city in the country.
Yang is not alone when she says, “Hangzhou is a dream home for many people, who yearn toward the way of life in Hangzhou. The way of life in Hangzhou is balanced and enriched, and such a life is more precious than a mere successful career.”
In an interview with Yang, she opined about her attitude toward leisure: “Leisure does not mean you take time away from work. In an era when so many go single-mindedly after wealth, fame, success, and social recognition, they somehow ignore the harmonious growth of the inner self. When one reaches a certain phase of life, one would look back and ponder upon the meaning of life. I believe it is more important to understand the process of life.”
Choosing Yang to represent Hangzhou is a popular decision. Even Yang says, “I am the right person at the right time for the right thing. I will not decline to shoulder this responsibility.”
On September 17, 2004, Yang Lan took over the World Leisure Expo banner at Brisbane, Australia on behalf of Hangzhou and spoke at length and with enthusiasm on Hangzhou and its preparations for the event at the ceremony.
As Hangzhou’s ambassador, Yang has participated in various promotional activities. She appeared in Shanghai when caravans from Hangzhou paraded through Shanghai streets at the Shanghai Tourism Festival. She delivered a keynote speech at the International Forum on Cultural Diversity and Leisure Development in November 2005. In January 2006, she flew from Beijing to Hong Kong to attend the promotional activities for World Leisure Expo Hangzhou.
“Leisure changes human life” is not only the theme of the 2006 World Leisure Expo Hangzhou, but also represents the change and progress Yang Lan and all of us look forward to.
(Translated by David)