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欧澳景区“零收费”

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五年来,我走过欧、亚、澳20多个国家,觉得他们的旅游业注重社会效益,注重公民素质教育,对于景区收费方面,则让人惊叹不已!

游意大利仅庞贝收费10欧元

意大利拥有众多的文化遗存和山海之胜,旅游是它的支柱产业,每年入境的外国游客在1000万人以上。我四次到过意大利,其中最长的一次游了15天。我从北边的瑞士交界处开始,南下科莫湖、梅达城至米兰、博洛尼、佛罗伦萨、罗马,东至列美霞、威尼斯,西至比萨及热那亚等,所有的景区都不收费。那风光旖旎的科莫湖。大名鼎鼎的歌剧院。佛罗伦萨从古王朝留下来的宏大精美雕塑群、令人刻骨铭心的罗密欧与朱丽叶的故居、著名的比萨斜塔、美轮美奂威尼斯城和古罗马废墟及斗兽场等等,虽然游人如蚁,但都不收费。

意大利与欧洲各国普遍认为风景名胜古迹属于国家,属于公民共有,它的开发保护经费由公共财政投入,使用的是纳税人的钱,因此不应再向纳税人额外收费。当然,这些部门也需要利润,它们的利润主要靠餐饮、住宿、交通以及出卖独具景区特色的图片、明信片、艺术品、土特产、邮票纪念品以及各种游乐及服务项目。在比萨斜塔,我们看见许多人排长队购买微缩的斜塔模型纪念品,其价格按大小、材质等分作1、2、5、10等欧元,有的游客一买十几只,看来仅此一项营业额也相当可观。开车陪我游览的意大利友人告诉我:“不卖门票既有利于树立国家、政府的良好形象、激发爱国热情,还有利于广大青少年扩大游历,增长见识。”

这次游遍意大利。我只买过一次门票,那是从玻里南下参观庞贝古城遗址,票额也出奇的低,仅为10欧元。进门一看,这座古城遗址达6平方公里。为了再现这一遗迹,竟然有5000多文物、园林专家持续开发了100多年,现在在这座古城单单从事古迹修复的就有1000多人,此外还配备了管理员、解说导游员400多人。看来这10欧元仅是象征性的补贴而已,何况它还返赠你一张漂亮的纪念性磁卡门票和一大本详尽的彩色导游画册哩!

环游法国的三处低收费

法国的博物馆之多世人皆知,但进门参观大都不收费,在整个参观过程中,仅在三处地方买了门票。那天我参观卢浮宫,虽然付了50法郎的门票,但售票员随即递给我一张精美的纪念磁卡,还发给我一只导游录音盒和一本彩色导游手册。导游手册分几十种文字印刷,我居然拿到用中文印刷的。我戴上耳机接听中文导游录音,按图索骥,在30万件展品中如愿以偿地观赏了绝世珍品维纳斯雕像、达・芬奇的油画《蒙娜丽莎》、古埃及的法老木乃伊以及中国馆乾隆皇帝的龙床和伯虎的两幅仕女图。当我们请管理员给我们在珍品前摄影留念时,他们笑容可掬,十分热情地帮助我们拍摄。后来我游览圣・米歇尔岛时,登临了修筑800年的圣・米歇尔修道院,此时他们只象征性地收了我5欧元门票,但停车费则免收。英法战争期间为争夺圣・米歇尔修道院,两国军队竟打了100多年,“登岛如读史”,面对古老宏伟的杰出建筑,面对墙垛累累弹痕,想着法国人抗英的悲壮故事,让人一步一叹息,只收5欧元门票真当不高。

法国的风景名胜属于全民资源,全民共享,被政府列为国家文化遗产保护名单的各类建筑物或遗迹,在法定的“文化遗产日”都向公众免费开放。像举世闻名的卢浮宫、凡尔赛宫等,每个月的第一个星期天,便是免费开放日,特别是对中小学生更是全年免费开放。

我到了西班牙、荷兰、比利时、德国、奥地利及北欧诸国,不想情景也大致相同,即便古迹遍地的希腊,虽然有几处遗址如巴特侬神庙等要收费,但一是收费低,二是老人、孩子免费,三是每年举办“文化周”或“假日游”,均一律免费开放,由此,听说单单美国一年就有300多万人游希腊,希腊那些遍布爱琴海沿岸的漂亮大酒店、大宾馆,“千元一间”,由于旅客多,常常是人满为患!看来免费敞门,实在是个妙招。

韩国、澳洲景区大都免费

在韩国旅游有一个体会,那就是“自知身是客”,却只见笑容未见要钱。这种亲和力深深地感染了我们。我们在景色清幽,方圆上百里的济州岛分文未付,即便到了首尔参观青瓦台总统府,也照例免费。特别是去看那些仿唐、仿宋建筑和拍摄《大长今》的实地场景,那些负责人还说:“我们用纳税人付的钱维修了古建筑,所以大家有权享受。”“可我们是外国人呀?”我们说。“来的都是客,招待理应该!”旅游负责人笑着说。

到澳大利亚从东部的布里斯班下机开始,黄金海岸、海洋公园、珊瑚礁,袋鼠博物馆、国家公园、政治首都堪培拉、经济首都墨尔本直至著名的悉尼歌剧院一律免费开放,唯独去最南端参观企鹅岛才收费3澳元(不到20元人民币)。

最难忘的还数游梵蒂冈。这是个面积只有0.44平方公里、1000多人的弹丸小国,说它是国不如说它是一座精美绝伦的宏大建筑:圣・马克广场立着一溜巨大整齐的大理石柱,柱顶雕有百座栩栩如生的各种天使像;大教堂内外的彩色大理石、巨大的落地门窗,光华夺目的教皇皇宫楼都让你流连忘返,但讲着各种语言的游客在两个入口处排队进门都一律免费,唯一的限制是衣冠不整者免入。恰巧为我陪游的舍弟穿着短裤,小侄女穿裙子露了膝,而我们一时又买不到长裤,正着急,忽见衣装严整的管理员无偿为我们送来一大一小的两条裤子,于是我们终于顺利地不花分文饱览了整个梵蒂冈,欣赏了这座2000多年的历史宗教艺术品!

Zero Charges in European and Australian Parks

By Yun Fei

Over the past five years, I have traveled in more than 20 countries in Europe, Asia and Australia. In these countries tourism is conducted with emphasis placed on social benefits and public education. In most cases, parks are open to the general public and tourists free of charge.

Ten Euros for Pompeii

Tourism is a pillar industry of Italy where tourism attractions abound. The annual inbound tourists amount to 10 million. I have been to Italy four times and my longest visit lasted fifteen days. Except for Pompeii where a guest pays 10 Euros to tour the ruins, no other parks across Italy charge any entrance fees. I am deeply impressed. Just like other European countries, Italy believes that places of scenic beauty and historical and cultural interests are public properties and that they should be maintained with public money. For this reason, these parks charge no fees. Profit comes from tourist souvenirs, postcards, stamps, photographs, local products and services such as hotels, restaurants, transport, etc. I paid 10 Euro to see Pompeii. The charge is just symbolic, for the 6-square-kilometer ruin displays 5,000 strong relics unearthed by archaeologists over a period of 100 years, maintained by 1,000 experts and now serviced by more than 400 guides and park keepers. And for ten Euros, I received a pretty magnetic card as a souvenir and an album of photographs in return.

No fee is charged in Vatican. The only requirement for tourists is that you must dress decently. I know what that means. During our visit, my brother and his daughter were not allowed to enter because my brother wore short pants and my niece wore a skirt that revealed her knees. We were at a loss. A decently dressed attendant came to our rescue. He lent us two pairs of trousers, one for the father and one for the daughter. Decently dressed now, we were able to enter Vatican and see precious artifacts there.

Entrance Fees only for Three Places

France teems with museums and most of them are free for tourists. I paid 50 Euros for a visit to Louvre Museum. In return, I received a pretty card as a souvenir, a guide record player and a guidebook in Chinese. I listened to the Chinese voice which guided me through and I followed the directions in the guidebook and saw the most important exhibits. I paid a symbolic five Euro at Mount Saint-Michel and I parked my car free of charge. In France, buildings and relics on the list for government protection are free on days specified by law. Louvre Museum and the Palace of Versailles are free of charge on the first Sunday every month. Primary and middle school pupils can visit the two places free of charge all the year round.

No Charge Policy in Other European Countries

Other European countries such as Spain, Netherlands, Belgium, Germany, Austria, and Nordic countries also favor the no charge policy. Greek charges tourists only at the most precious places such as the Parthenon. Old people and children enjoy the privilege of zero charge. On the Culture Week and other important holidays, no fees are charged even for tourists. It is said that more than three million Americans visit Greek and that hotel rooms are often more than 1,000 yuan a night. Free visit is really a good idea to promote tourism.

Korea and Australia also Charge No Entrance Fees

In Korea I saw smile wherever I went. No fees are charged for visits to ancient architectures, Jeju Island and the presidential office. In Australia, all the famous places such as the Golden Coast, Sidney Opera House, National Park and charge no entrance fees. The only exception is Penguin Island where only three Australian dollars are symbolically charged.

(Translated by David)