The World's Biggest Book Fair Opened in Frankfurt on October 10th, 2012

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On October 10th, 2012 , the world's biggest book fair opened in frankfurt the city of Germany. More than 7,000 exhibitors from 100 countries and 280,000 visitors from 129 countries attended the event. The book fair of this year has the following features.

Literature for children and the young, the spotlight at the Frankfurt Book Fair

The world of multimedia is bringing publishers into the digital age and pushing the boundaries far beyond the printed book for children and youngsters, say organizers of the world's biggest book fair, which opened on Wednesday.

Katja Boehne, spokesperson of Frankfurt Book Fair, said,"Well, the Book Fair is actually changing a lot from year to year, the children publishing section is also dramatically changing, it's very dynamic, and we see multimedia development in this area, which is really amazing. "

Around 1,500 publishers who deal exclusively with children's literature attended the Frankfurt Book fair, and describe the sector as a growth area. As well as homing in on which trends may evolve into universal standards, industry movers and shakers pondered whether new technology limits the imagination, or encourages it to expand.

In order to keep up with the changing reading and learning habits of future generations, publishers need to constantly create new formats and develop and expand popular topics and trends.

Technological innovation however is not the only way in which children's literature has changed, with content moving away from being either "moral" in style or purely entertaining.

Education is another major theme at this year's fair which showcased a 'classroom of the future' offering an insight into how tomorrow's students will learn with interactive or digitized aids.

Frankfurt 2012, making the digital leap

At the beginning of a standing-room-only Frankfurt Book Fair discussion, Richard Mollet, CEO of the U.K. Publishers Association, said he imagined there was a day 100 or more years ago at a book fair when, after yet another panel on how electricity was going to revolutionize the business, an attendee thought: enough already with the electricity talk. It’s here, it is a fact of life. The same is true for digital in publishing, he said: “Digital is no longer something which is in its infancy, to be cooed over and admired and tickled under the chin. It is in the voting and drinking stages of early adulthood.”

The maturation of digital was certainly on display at a busy 2012 Frankfurt Book Fair, where this year’s professional program reflected an important leap forward. In just a few years, the program has gone from big, hazy, philosophical talks and panels that could only predict and imagine the impact of a digital future, to one focused on fundamentals, from nuts-and-bolts workshops and best practices to a coming together of new media ventures. In 2012, the futurism of past fairs took a backseat to knowledge, with a slate of programming on everything from EPub3 to HTML5, metadata, licensing, digital marketing, merchandising, and other topics. Still a vibrant rights exchange, the Frankfurt Book Fair had become a knowledge exchange as well.

Self-publishing on a larger stage

At Frankfurt, publishers were on the lookout for more self-published titles to snap up. Penguin bought the UK rights to crime novel Natural Causes by James Oswald, which sold hundreds of thousands of copies as a self-published book, in a six-figure deal; German publisher Goldman Verlag also made a six-figure deal for the title, and offers were in from Brazil and Italy.

Amazon continued its promotion of its self-publishing platform KDP. The company held daily sessions about the benefits of using self-publishing through KDP, and also announced that it is expanding the Kindle Owners’ Lending Library — which lets Amazon Prime members who own Kindle devices borrow one ebook a month from a library of over 200,000 titles, most of them self-published — to the UK, Germany and France.

In order to offer their books in the KOLL, self-published authors must make them available exclusively through the Kindle store. This is “dangerous…for the ebook rivals who have yet to open their doors to self-published content,” Eoin Purcell writes. “In reality, only Kobo has a fully functional platform for self-publishing authors beyond the USA (Apple does too, but only to the extent that those who have a nice Mac can access their iBookstore, but not everyone has a Mac). Nook’s [self-publishing platform PubIt!] is US only, though the talk is that this will change soon. The longer B&N and Microsoft exclude non-U.S. citizens from the service, the longer Amazon has to lock in exclusive content for three months at a time.”