市场 第5期

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探究米皇的奢华气质

作为服装行业的准奢侈品，羊绒在整体服装行业中占着举足轻重的一席位置。2011年的暖冬，使得羊绒行业激起了一场硝烟弥漫的销售之战。作为羊绒强势品牌阵营中最年轻的品牌及多彩变革的领头羊——米皇羊绒，2011年业绩持续飘红，成为“时尚羊绒”的先锋及当仁不让的冠军品牌之一。但在米皇品牌高调挺进的背后，米皇董事长吴金海持续其低调的风格，表示“米皇还很年轻，只是勇于在探索的道路上不断努力及不断创新”。

To Explore Luxurious Qualities of Mihuang

As a quasi-luxury apparel industry, cashmere has taken the very rewarding seat in the overall apparel industry. Because of the warm winter of 2011, the cashmere industry has stirred up a smoke of sales war. As the leader of the youngest brand in cashmere strong brands camps, Mihuang gained the continued good performance in the year of 2011. It has become the champion brand of fashion cashmere. Behind the significant performance of Mihuang, Chairman Wu Jinhai continued his low-key style, he said, "Mihuang is still young, it only owns the courage to continuous efforts on the road to discovery and innovation.”

巧妙应付“刁钻”顾客的质疑

如今的各大商场及购物中心，都十分注重营造优美的购物环境，提供丰富多彩、适销对路的商品，但往往忽视导购素质及柜台接待技巧和方法。同顾客直接打交道的导购一向被看作商铺的门脸，其形象也是商场及品牌整体形象的反映。所以导购素质的高低，接待技巧如何，对商场及品牌来讲是至关重要的。以下问题应该是诸多导购在销售过程中经常遇到的问题，当你遇到这样的“刁钻”顾客，你如何应对自如？

Skillfully Deal with the "Tricky" Customer’s Question

The shopping malls and shopping centers usually pay more attention on creating a beautiful shopping environment, and providing a variety of marketable goods, but they often ignore the shopping guide and receptionist qualities skills or methods. The shopping guide has always been seen as the face of the shop. It is a reflection of shop’s image. The quality of the shopping guide and the reception skills are essential for shopping malls and brands. When you encounter such a "tricky" customer, how do you deal with it smoothly?