观众狂欢的“中国电视节”
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“今天，秋风把我们送到杭州吴山广场，观看一年一度的中国电视观众节。我们来到吴山广场，这里已是欢乐的海洋，人山人海，到处是人们的欢声笑语。我们从拥挤的人群中挤进来，热死我了，但是总算挤到里边了，看到这一个个舞台，我心里激动极了。”这段文字来自一个五年级小学生的日记，这一场观众节的嘉年华俨然成了小朋友生活里特别重要又特别开心的记忆。
2011年11月1日至8日，浙江广电集团面向全国观众，先后策划推出了“集团开放日”、“同城观众日”、“十年梦想秀”、“观众嘉年华”、“激情飞扬・星星相映”主题晚会、“广告钱塘盛会”、“观众最喜爱的电视剧和影视演员评选”和“十大剧献”等项目，为广大观众奉献了一场精彩纷呈、好戏连台、高潮迭起的文化盛宴。而这也是自2006年以来，浙江广电集团举办的第六届中国电视观众节。
2011年的观众节恰逢浙江广电集团成立十周年，集团决定不办庆典、不搞仪式，以观众节的形式，与深入开展“走基层、转作风、改文风”活动紧密结合，通过走基层、送服务，共互动、献真情，让浙江广电人和广大群众共同度过一个具有特殊意义的“十年生日会”。“人民是文化艺术之母，观众是最好的大评委”，这是浙江广电人常常挂在嘴边的话语，而这次“十年生日会”广大观众参与其中所迸发出的巨大热情，更让浙江广电工作者豪情满怀，感慨万千：“回首10年，我们既自豪而激动，又难忘而感动，更深知肩负的责任、使命与追求”。观众节在全面展现集团10年创新发展的成功实践的同时，也生动演绎了广播电视与群众相伴相知的深厚情谊。
浙江广电集团一直以坚持服务观众、服务社会，打造公共文化服务平台为己任。本次观众节也将继承与创新相结合，优化提升了“同城观众日”、“观众嘉年华”和“两大排行榜”、“十大剧献”等传统项目，创新内容样式，强化开放互动，更好地实现了广播电视媒体的“三贴近”，更好地满足了广大群众的精神文化需求。
在“同城观众日”活动中，集团以主持人品牌集群带队，分别走进台州市、绍兴县等5个市县，表演当地民俗节目，开展现场互动游戏，吸引了上万名群众热情参与，营造了“热烈、喜庆”的节日氛围；“十大剧献”活动精选10部优质电视剧在观众节期间集中展播，既有催人奋进的现实题材，也有故事精彩的古装剧作，播出后得到了广大电视观众的喜爱和好评；今年“两大排行榜”活动专门推出“流动投票车”，穿行在杭州、宁波、温州等城市的大街小巷，把投票现场摆进超市、社区、大专院校、工厂企业等，针对不同的观众群体开展选票征集活动，评选结果完全由观众投票决定，让观众成为电视的主人；特别是11月6日在杭州吴山广场举行的“观众嘉年华”，以“舞动你我他”为主题，以观众互动为特色，在保留“主舞台区”、“频道展示区”的同时，创新设立了“社区舞团大擂台”、“观众互动区及领舞台”，邀请社区居民舞蹈团和普通市民登台亮相、一展才艺，使群众成为嘉年华的真正主角，吸引28万人次群众驻足观看、热情参与，吴山广场人头攒动、气氛火爆，形成了“全民共舞、集聚快乐、倾城狂欢”的盛况。
浙江广电集团一直将“服务社会、热心公益、关爱观众”作为主流媒体的职责使命和行为标杆。与往年一样，今年观众节的所有项目演出都向社会各界群众免费开放，主题晚会等部分活动还开展了“观众送票活动”，为老年人、残疾人和留守儿童等提供送票上门服务，把浙江广电人的热情和真诚送到千家万户，让社会各个阶层的普通百姓参与丰富精彩的文化活动，共度一个欢乐的节日。
另外，本届观众节还有一个特别大的惊喜，那就是全新创意策划了“十年梦想秀”活动，以“为一个普通人圆他的一个梦”为主线，承办频道从10年来集团所属各频道宣传报道的典型人物中，遴选了“音乐、大学、爱情、思念、爱心、英雄”等6个主题，并作为开展“走、转、改”活动的重要内容，选派精干采编团队深入街道社区和边远山区，蹲点采访拍摄，并重新进行创作、编排、串联和演绎，形成一台“十年梦想秀”圆梦晚会。晚会在表现样式上大尺度地突破传统样式，采用访谈、现身说法、VCR回放等方式讲述了媒体记者陈俊两次捐献骨髓、盲校女生叶嘉齐坚持学琴等感人事迹，用人民群众的“身边人、身边事”来弘扬助人为乐、无私奉献、顽强拼搏等社会主义核心价值观，带给观众心灵的净化、人性的感召和人生境界的升华，现场气氛热烈、掌声不断，不少观众还流下了感动的泪水，晚会的杭州市网收视率名列前茅，引起了社会各界的广泛反响。
“集团开放日”活动中，观众代表在各频道主持人引领下，实地参观新闻直播室、节目演播室、电视转播车，亲身体验集团高新广电制播设备的先进功能；参观集团新闻宣传成果展、主持人与栏目展和广电技术设备展等，形象地感受10年来广播电视转型发展的变革历程，感受浙江电视改变人们生活的点点滴滴。特别是本届观众节的重头戏和压轴活动――“激情飞扬・星星相映”主题晚会，将歌舞节目、魔术表演和3段VCR专题短片有机串联，用艺术化的舞台语言，展示集团10年发展进程中倾力打造的“主持人品牌”、“节目栏目品牌”和“频道品牌”，展现省级广电事业繁荣、人才辈出的喜人局面，表达浙江广电与广大群众相伴相知、一路前行的不变承诺。晚会还特别邀请刘欢、毛阿敏等知名歌星、艺人到场助阵表演，与观众互动联欢，形成了“星星相映、共谱盛世华章”的晚会最高潮。
据初步统计，全国各地参与第六届观众节网络投票和现场活动的群众达到2300多万人次，投票数达到5200万人次，活动影响范围、参与人数均创历届之最，进一步提升了观众节品牌形象和社会影响。新华网、《人民日报》、《浙江日报》、浙江在线等省内外主流媒体均对本次活动进行了广泛宣传和热情评价。许多群众也通过不同途径表示:“希望观众节一届届办下去，期待2012年迎来更多精彩节目。”
Zhejiang Holds National Television Festival in Honor of Audience
By Li Zi
November 1, 2011 witnessed the grand opening of the sixth National Television Audience Festival in Hangzhou, the capital of eastern China’s coastal Zhejiang Province. Since the first festival in 2006, the grand event has been celebrated in Zhejiang in honor of Chinese television audience, arguably the largest television audience group in the world. The event has been sponsored and hosted by Zhejiang Radio & Television Group over the past six years. The 8-day festival also celebrated the tenth anniversary of the founding of Zhejiang Radio & Television Group.
The group decided to integrate the celebration of the 10th anniversary with the audience festival. The eight-day festival held eight separate special events to attract more people to watch television.
On the “Open Day,” audiences were invited to visit the radio and television studios of the group to get a feel about what the media group is all about. Audience representatives visited newsrooms, studios, and mobile television broadcast vans to see the cutting-edge hardware and visit exhibitions featuring the evolution and progress of the programs and channels over the past decade.
“Same City Audience” was an event held simultaneously in five cities across Zhejiang where local television audiences met well-known news presenters and emcees from Zhejiang Radio & Television Group.
“Screening Ten Television Dramas” was a special program that screened the ten most popular television series of the past decade during the festival.
“Most Popular Television Dramas and Most Popular Television Actors” attracted the widest support across the province. The rankings of the two charts were decided by the votes of grassroots audiences. Vans went to streets of major cities such as Hangzhou, Ningbo and Wenzhou to collect votes. Ballot boxes were set up in shopping malls, residential communities, colleges, factories and companies across the province.
“Audience Carnival” at Wu Hill Square in downtown Hangzhou on November 6 attracted 280,000 people. The hustle and bustle of the event was unforgettably exciting.
“Dream Show of the Decade” was a retrospect of the shows over the past decade. The group has covered various grassroots people in its shows in various channels over the past ten years. To see what has happened to them since initial coverage, journalists from the group revisited some of these heroes. Some were invited back to attend the dream show. Journalist Chen Jun had donated bone marrows twice. The blind girl Ye Jiaqi, who worked hard to learn how to play the piano, won top prizes at some national piano competitions. The show got the highest ranking in great Hangzhou that night.
“Stars Gala” was a grand show held at Dragon Stadium on November 8. It was the biggest show of the festival. Songs and dances, magic shows and three VCR features were programmed to celebrate the ten-year glory of the group and show off the talented news presenters and emcees. A group of famed entertainers appeared at the gala.
“Advertisers Meet in Hangzhou” was a business event between the group and the businesses that advertise their products in the province’s television network. The event was designed to promote friendship between the group and its paying clients and explore better ways for cooperation in the future.
It is estimated that more than 23 million people across the country attended various events of the festival and more than 52 million votes were counted. Xinhua Network, People’s Daily, Zhejiang Daily, Zhejiang Online and Sina, which are mainstream media in China, covered the festival extensively.
广电媒体人员与观众互动。
Media workers interact with audience.
开放日上观众参观省广电大院。
Visitors come to the headquarters of Zhejiang Radio & Television Group on the Open Day.
粉丝们追捧自己喜爱的主持人。
Fans uphold pictures of a program presenter.
观众嘉年华场面火爆
Carnival Day attracts a lot of people.