编者的话 9期

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中国企业在海内外市场上的并购活动日益频密，交易规模已跃居全球次席。主因是受阻于IPO，并购遂成为股权投资退出的主要方式。然而，国内并购市场远未成熟，还横亘着文化障碍、社会障碍等一道道沟壑。而在完成并购后，企业之间的融合更是一大挑战。在这个机遇与风险并存的市场上，企业、基金和中介机构等各方当如何顺势而为？互联网行业掀起轰轰烈烈的并购潮，背后究竟隐藏着什么？文化产业整合好戏连台，一些子行业仍举步维艰，阻力究竟来自何方？

在经济增速放缓的大背景下，企业如何实现逆势增长？“现代营销学之父”科特勒兄弟描画了未来10年影响企业增长和发展机会的九大趋势，并为中国企业提供了八种增长战略来思考如何增长。他们认为，战略营销思维在其中发挥着重要作用。作为一种新的经济学，营销能够形成并加大经济竞争和创新。

7月份大中城市房价持续走高。有迹象显示，近期楼市调控政策基调将以稳为主。而从长远来看，则需要建立房地产调控的长效机制。

突如其来的危机往往会让企业措手不及，甚而溃不成军。问题管理专家孙继伟教授指出，为了防范问题演化为危机，当导入“问题管理”，形成“以防为主、防消结合”的管理模式。其精要在于“为之于未有，治之于未乱”。

诚然，防患于未然胜于亡羊补牢，无论企业、产业、市场还是宏观经济，莫不如是。

For years wet markets and small shops were where urban Chinese foraged for food but over the past decade that has changed massively. Giant multinational operators have moved in and erected vast edifices that pay homage to the modern supermarket phenomenon of everything under one roof. They came along with their clean store layouts， advanced logistics chains and emphasis on customer service， expecting to conquer all before them. Except this is China， where the retail game is different. Urban consumers have flocked to hypermarkets in their droves， but they also still go to local vegetable and meat sellers. So as the foreign giants have become weighed down by endless problems， aggressive local brands have raced ahead to capture more ground by buying out smaller Chinese players. Now， even the foreigners find themselves in the hunter’s eye.