Liu Binjie: Four projects have made remarkable achievements in driving Chinese p
开篇：润墨网以专业的文秘视角，为您筛选了一篇Liu Binjie: Four projects have made remarkable achievements in driving Chinese p范文，如需获取更多写作素材，在线客服老师一对一协助。欢迎您的阅读与分享！
Putting “going out” strategy into practice at the center of project has enhanced the effect of it from aspects of product, market, channel and so on. “Several Opinions on the Acceleration of the Publishing Industry’s Going Out” has been worked out, while the award ceremony of Greater China Library publication project and honored advanced units of publishing industry in going out was held. International spread power project , “Classic China” international publishing project, overseas promotion plan of chinese books, and also plan of awarding key enterprises and key projects on cultural product and service export have been pushed forward steadliy. Cooperation with 3100 bookstores from Lagardere Publishing has been achieved to develop an international mainstream marketing channel. Group exhibitions of hundreds of oversea Chinese bookstores have been carried out and Amazon “Chinese Bookstore” has been set up. The building of international marketing network of Chinese publication has achieved initial success. Oversea income of Chinese original online games has reached 360 million US dollars. Activities of Chinese guest of honour in the 43th Cairo International Book Fair have been held successfully. Copyright export of Chinese pavilion has hit a record high in the 63th Frankfurt Book Fair. The 18th Beijing International Book Fair has made outstanding achievements. Double breakthroughs of both copyright export to Taiwan and publishing organizations entering Taiwan have been realized. By signing strategic partnership agreement with Cuban government and international conglomerates of England and America, the international power of publishing and mass communication of China has been improved.
Jiang Jianguo: Stick to boosting our leading publishing industries to go out, support the publication and promotion of the translation of key works and writers and expand the influence of Chinese culture.
Jiang Jianguo noted, news publishing enterprises have to keep the domestic market, while at the same time take an active part in international market competition through setting up oversea branches of publishing industry, station, library and bookstore etc. by holding equtity and purchasing. Building a strong publishing country can not be separated from establishing world class well-known Chinese publishing industries. He introduced that the General Administration of Press and Publication would stick to boosting our leading publishing industries to go out, supporting the publication and promotion of the translation of key works and writers and expanding the influence of Chinese culture.
OUR BOOKS INTERNATIONAL PROMOTION IN 2012
By Tang Xiaodan
Chinese Universe Publishing and Media Co., Ltd. (stock abbreviation: Chinese Media) fulfilled the completion of a major reorganization of assets on December 21, 2010, become a Publishing & Media listed company as a whole backdoor listing on main business by Jiangxi Publishing Group. The Chinese Media's main business covers the editing and publishing, newspapers, printing, issuance, logistics, film and television production, international trade, artwork operation etc, is a large publishing and media company with multi-media in whole industry chain. The company employs more than 5,000 staffs. In 2011, the sales revenue amounted 6.981 billion Yuan, profits reached 485 million Yuan and total assets surpassed 7.586 billion Yuan.
Foreign promotion shined significant results
The year of 2012 was the second year of the beginning of “National 12th Five-Year Plan”, still the-second-year formal operation in the Chinese Media after the listing of Corporation, as “China Book International Project Working Group member”, Jiangxi Publishing Group and the Chinese Media launched strategic positioning on foreign promotion affairs through the Annual Economic Work Conference and Editing Work Conference, persistently and most importantly weighted the Books Foreign Promotion tasks in the work of “Go Global” strategy. To co-worked in the way of “go global” and “bring in”, the Chinese Media made full use of the copyright trade-based platforms for domestic and international book fairs, brought trade personnel resources to strengthen the cooperation with United States, Britain, France, Japan, Korea, Vietnam , Thailand, Hong Kong SAR and Taiwan District based publishers, took various forms of copyright trade, physical output, cooperative publishing, printing services, international strategic cooperation for external promotion.
Enriched sources and Built quality
In 2012, Jiangxi Publishing Group, the Chinese Media realized 206 kinds of copyright output (more than 127 kinds in 2011, an increase of 62%), including copyright output to 122 kinds of non-Hong Kong, Macao and Taiwan regions, co-published 6 kinds of 128 kinds, compared with 2011 output to non- Hong Kong, Macao and Taiwan regions and co-published 104 kinds, an increase of 19%; copyright export to Hong Kong and Taiwan 78 kinds. Books physical output sales(fixed price) attained about 100,000 yuan; the printing of foreign processing services trade volume was about 40 million yuan. The “Magic Fairy Tale” , an online game of the inspirational of the children and the youth formally launched in December 2012 by the 21st Century Publishing House, obtained the first phase of copyright output use fee of $ 500,000.
In 2012, Jiangxi Publishing Group and the Chinese Media awarded of “Go Global “ sphere as follows: Jiangxi Publishing Group was praised “The Copyright Output Advanced Units” by GAPP in the 2012 London Book Fair guest of honor on the summary of the General Assembly , the affiliated company of the Chinese Media—the 21st Century Publishing House awarded Copyright Application Award, Copyright gold medal (China) by the State Copyright Bureau and the World Intellectual Property Organization World Knowledge Property Organization, the only Chinese publishing house acquired the honor; “Baby Small Maze” (5 books) “Car Starting” transport picture book series (7 books) published by 21st Century Publishing House topped the Outstanding Book Award on 11th Output Version, the introduction of version winning list.
Enriched Sources and Built Quality
The publishing varieties with “Go global” value are the foundation of promotion and the cornerstone of “China Book International Program” and “Chinese Cultural Works Translated Project”. In recent years, all publishing units of the Chinese Media have contributed more efforts to develop export-oriented topics, the export-oriented publications as press strategic development planning, diversified the variety and product line, created masterpieces with constantly promotional value. Jiangxi People’s Publishing House “ On the Sui Dynasty by Mengman “ two varieties output to the American Era Chinese Press; Jiangxi Education Publishing House“Yes! Chinese” 2012 “China Series” six varieties output to North America; Jiangxi Science and Technology Publishing House “AcupunctureTtreatment on CommonIillnesses Illustrated Series” six new varieties, “Internal Volume”, “Orthopedics Volume” copyright output to Princeton Nice Press; 21st Century Publishing House “Xiao Wen” series 8 varieties copyright output to Canada Kevin & Robin Books Ltd.; “Chinese Culture Series” by Baihuazhou Literary and Art Publishing House” Sunzi’s War Wisdom “output to Spain; Jiang Xi Fine and Arts Publishing House 9 electronic copyright of “Turkey Travel Notes ””Peru Travel Notes” “Mexico Travel Notes “ output to the United States; the Jiangxi College Publishing House Llittle CEO series” 8 new varieties copyright output to Vietnam Minglong culture Co., Ltd.
Based on International Books Fairs Platform and Orient Globally
Jiangxi Publishing Group and the Chinese Media have actively participated in the international publishing event, such as London Book Fair, Frankfurt Book Fair, Beijing Book Fair, etc conducted exchanges and cooperation with the international publishing industry, and recommended excellent publications to the world; at the same time, have actively introduced excellent publications in the world and presented civilization achievements of human being to Chinese readers; offered outstanding Chinese books designedly and selectively to meet the needs of international readers; carefully chosen a number of excellent publications. Among which, were World History of National Publishing Fund Project, Chinese and English version of Interpretation of China’s Twelfth Five-Year Plan from the country for introducing to diplomatic officials of foreign embassies; Pi Pilu Picture Books Collection, the bestseller among Chinese children’s books; Xiao Wen Series , chosen by China International Translation Project, Parents are not at Home , a magnificent novel concerned about the children left behind; Kaolin Cultural Study(Exploration of Jingdezhen Ceramics Culture of Origins , research of studying Jingdezhen ceramics culture, and Chinese Treasure The Giant Panda and I Am A Little CEO, which are popular among worldwide friends.