Content quality of China books improves remarkably
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The categories of books published are increasing and wide-spreading in various nations and regions this year， realizing mutual benefits and double value and showing the achievements of “Going Global”， mainly reflected in the following：
Among the books published， there are quite a portion transmitting the traditional Chinese cultures， reflecting the achievements of political and economic system reform and socialist core values of China， manifesting the strategy of encouraging such kind of books to go global with a strong of orientation and sense of times. For example， the Learn Chinese from Movies published by World Publishing Corporation and the New Chinese Proficiency Test published by Beijing Language and Culture University Press have made great contributions to the transmitting of Chinese language； the Why and How the CPC Works in China published by New World Press obtains prominent results to its export of copyright， and it has realized the export of copyright in 11 languages such as English， French， Spanish， German， Russian， Italian， Japanese and Korean and the Traditional Chinese version； A Bite of China of Guangming Daily Press transmits the Chinese cooking culture； the Basic Experience of China’s Economic System Reform with important historical materials value of China Renmin University Press is a major window for foreigners to know about China and its reform and open policy and has a far-reaching political significance to overseas publicity， and as the former socialist country， Poland is a very special country among those importing countries； China in the Next 30 Years published by Central Compilation & Translation Press has been exported to Britain， US， South Korea， Singapore， Arabdom and many other countries and regions.
The exported science & technology publications basically reflect China’s current status in scientific and technological development. In these publications， many original works in different technology fields filled the blank in the world， reflecting the advanced level in scientific research and scientific & technological strength of China. For example， the Brushless DC Motor Control System published by the Science Press and the Common Well Control Handbook-Identification and Countermeasures （text and illustration） published by Petroleum Industry Press are both advanced in their own fields respectively with originalities and good academic values and social benefits； The History of Ancient Chinese Measures and Weightspublished by Anhui Science and Technology Press possesses a double significance in science & technology and culture transmission for its reflection of the wisdom of Chinese nation and contributions to the world civilization on a special level； the English version of Hua Luogeng Advanced Mathematics Introduction （two-volume edition） published by Higher Education Press makes milestones contribution to the development of the basic theory and practice of international mathematics.
As for the exporting countries and regions， many books’ copyrights are developed in a three-dimensional way with more and more language versions exported to many countries and even to the whole world， especially， to the major western countries. Li Lanqing’s Essays on the Modern Music of China came out by the Foreign Language Teaching and Research Press is a vivid biographic book about the history of music in modern China， the copyright of which has been exported to all over the world. The Fractional Derivatives for Physicists and Engineers （Volume I Background and Theory） （Volume II Applications） of Higher Education Press is a book co-published with Springer Press， which was exported to Germany and funded by CBI.
There are plenty of best-sellers among those exported publications and some of them have gained decent economic benefits. For instance， the royalty income of “World Mather Education Series” of China Women Publishing House has achieved a copyright tax up to RMB 600 thousand accumulatively； and as a popular literature book published by the People’s Literature Publishing House， the teleplay with the same name The Massage is now under hot broadcasting on TV. The copyrights exporting of these publications supports the follow-up development of domestic publishing industry while carrying forward the traditional cultures and transmitting advanced ideas.
However， we also note that the concentration of publishing house for exporting books is quite intensive. Generally several famous large presses make very outstanding achievements in exporting copyright， while others are comparatively common mostly. Just take the award-winning books as example， they are the Collected Works of Qian Xuesen （1938-1956）， A Pinning Scheme in Complex Networks and Multilayer Integrated Film Bulk Acoustic Resonators of Shanghai Jiao Tong University Press， A Global History of Architecture and The Sophistication of Ancient Chinese Architecture of China Architecture & Building Press. Moreover， the export ratio of literature books is low and marginalized. Some experts think it is due to the lack of incentive policy on exporting publications’ translation. The Chinese top writers do not care about the book exporting thus having no motivation and most translators are not so professional， thus causing low-quality books and negatively impacting on the exporting； Furthermore， the scope of exporting nations and regions needs expanding more extensively.