他架起欧浙交流的金桥

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毕华是意大利最杰出的职业经理人之一，现担任横店集团欧洲分公司总裁。横店集团总部设在浙江横店，由徐文荣先生创立于1975年，现在是世界著名的大公司。2010年9月，毕华先生因对中国经济和社会发展作出杰出贡献而荣获中国政府颁发的“国家友谊奖”，张德江副总理为其颁奖。横店公司欧洲业务涉及的领域包括电动机、医药、投资和娱乐。毕华先生在商务方面具有极其丰富的经验，在文化交往方面贡献更为杰出。他志向高远，经过不懈努力，成功架设了文化沟通的桥梁。他的成功故事的核心所在，就是他如何跨越文化差异。

毕华47年前生于意大利米兰，毕业于意大利最富盛名的大学之一的天主教大学，主修经济学。顾名思义，这所大学推崇天主教价值观，而毕华正是在具有这种价值观的家庭中长大成人。在警界完成兵役之后，他前往美国圣迭戈大学深造。回国后应聘一家食品公司，即将去上任时，一条报纸广告引起他的注意：住友商事，日本最大商业公司之一，正在为其在意大利的制药部门寻找经理。他前往应聘，结果被录取。从此他的职业生涯便与东半球结缘。但是这种缘分并非与生俱来，而是他坚持多元文化交流的结果。实际上毕华一直对远东国家有兴趣，也很喜欢中国文学。

当他开始为日本公司工作时，他不知道这一工作将在未来为他打开到中国发展的大门。毕华成为住友商事在欧洲面向中国市场业务的负责人。他首次访问中国是在20世纪90年代初。当时他结识了横店集团化工厂的总经理徐永安。两个年轻有为的经理很快联手做成了一件大事：他们达成了合作协议。同时他们还为两个家庭的共同友谊奠定了基础，这一友谊逐渐加深，使他们为事业上更大成就而共同努力奋斗。毕华说，“我在实践中认识到，建立强有力和真诚的人际关系，可以为卓有成效的合作对话铺平道路。外国人在了解中国的过程中常常遭遇失败，原因是他们有太多顾虑或者不能灵活通融。有些人表面上喜欢中国的一切，但是中国人可以很容易看出他们是否出于真心。如果你不了解另一个国家的文化，你很有可能无法进行交流，或者白费力气。”

在全球经济中，各个国家的民族文化正在交流、交锋。哪怕从事商务的人，也要了解其他民族的文化，进行沟通交流。

毕华克服了文化差异，真诚友好开放地与人交往。他对中国怀有真情实意，而且工作非常勤奋，这使得他建立起了以诚信为本的友谊。“我意识到天主教和儒家学说有很多相同之处，比如责任感、勇于牺牲的精神、谦卑、耐心，有智慧知道什么时候行动更好，什么时候应当等待，有能力追求和谐，避免冲突。”毕华说，“我从未否认存在文化差异。我一直努力强调不同文化的相似之处。”在2005年，徐永安已经就任横店集团总裁。为了将横店集团建成一个强大的国际公司，他提出聘请毕华担任横店集团欧洲分公司总裁，以便支持横店集团旗下各公司在欧洲的营销活动。毕华欣然接受聘任，于2007年初在米兰开设了横店公司欧洲分公司。随着时间推移，他和浙江的联系逐渐加深。2005年，他成为第一个获得横店荣誉公民称号的意大利人；2009年因杰出的商业贡献和友好合作而荣获浙江省人民政府颁发的西湖友谊金奖。

2010年9月，中华人民共和国政府对毕华先生对中国真心实意的关爱与贡献做出了回报。在若干天里，他成为国内和国际新闻人物：毕华先生荣获国家友谊奖，被中国国家外国专家事务局聘任为国际化和公司治理方面的外国专家，并荣耀出席在人民大会堂举行的国庆宴会。

在北京期间，毕华拜谒了400年前去世的意大利神父利玛窦的陵墓。这次拜谒对毕华来说是真情显示的举动，因为他对利玛窦神父怀有真诚深厚的尊敬。“利玛窦神父是一个极为独特的人：才高八斗，学富五车，为人却极其谦恭，”毕华说，“神父意识到，要在中国居住和工作，你必须理解中国古老而辉煌的文化，理解它的道德价值观，尊重中国人民的强烈民族感。相信对话与交流是成功之母的人，就是沿着神父利玛窦开辟的道路行走。”这些话很好地阐明了毕华为什么始终牢记文化是商务和人际关系中至关重要的环节。

在米兰的分公司，毕华接待横店集团派到欧洲来培训的年轻员工，同时支持和协助意大利学者和学生前往中国。去年11月，在米兰天主教大学的合作下，他在横店影视集团、杭州和上海举办了专题讨论会。对意大利人来说，这是了解中国电影、结识中国杰出人才的绝佳机会。毕华与浙江省政府和浙江大学合作，创造更多的文化交流机会，让更多欧洲学生进一步了解中国，也让中国学生加深了解欧洲。每年他都组织欧洲的重要企业并一同前来浙江参观访问，并专门访问横店集团，目的就是进一步分享专业知识，开展新的合作，从而达到互惠互利的目的。

毕华还在意大利的多个大学开设讲座，并与母校天主教大学保持了深厚关系。他将自己作为职业经理人的经验与学生分享，并使他们更深入地了解中国，了解中国的力量，了解中国在众多领域的杰出成就，这是文化交流最好的方式。他给年轻人的忠告是：为了你个人的成长和事业发展，你必须意识到自己的文化根基，并以此为骄傲，然后你要用自己的翅膀飞翔，使用行之有效的旧桥梁，建立新桥梁，这样你就可以传播文化交流的种子，而这些种子正是结出丰硕果实和实现美好未来的根本保证。

The New Paradigm:Sharing Goods and Ideas But Also Values

By Myriam Defilippi (Italy)

Airaldo Piva is one of Italy’s top managers and the CEO of HG Europe (the European subsidiary of the internationally renowned Zhejiang-based Hengdian Group, founded in 1975 by Mr. Xu Wenrong), on whom, last September, Vicepremier Zhang Dejiang bestowed the National Friendship Award for his outstanding contributions to the economic and social progress  of the country.  Working for HG, he deals with different fields, ranging from electric motors to pharmaceuticals, from investments to entertainment industry. By all means, he is an experienced businessman although the term “bridge builder” would be more appropriate. In fact, he aims and manages to build very laborious bridges: the cultural ones. And his success story reveals the way he does it.

Born 47 years ago in Milan, he graduated in Economics from the Catholic University, one  of the most prestigious in Italy, which, as its very name suggests, promotes Catholic values, the same ones Piva has been raised on. At the end of his military service as a police officer, he went to the United States to study at the University of San Diego. When he came back to Italy, he was just about to start working for an Italian food company when a newspaper advertisement attracted his attention: Sumitomo, one of the largest Japanese conglomerates, was looking for a manager for their pharmaceutical division in Italy. He applied for the job and got it. Since then, his career started to develop in the eastern hemisphere. However, this was not achieved immediately or by chance. Actually, Piva had been interested in the Far Eastern countries and fond of Chinese literature for several years.

When he started working for the Japanese company he couldn't know that this would later open him the doors to China. For Sumitomo, Piva became the European key person in charge for the Chinese market. His first visit to China dates back to the beginning of the nineties. There he met Xu Yong’an who, at that time, was the General Manager of the HG chemical factory. The two young managers soon struck a major deal together: they succeeded in getting an important partnership. They thus laid the first brick of friendship between their own families that grew year after year and led them to achieve other prestigious professional goals. “I learned along the way that establishing strong and sincere relations pave the way for a more cooperative dialogue,” Piva says. “Foreigners often fail in approaching China because of their fear or stubbornness. Others seem to like everything about that country but the Chinese can easily sense if their attitude is genuine and respectful or not. If you don’t understand the culture of another person, you run the risk of failing to communicate and being ineffective.”

Piva went beyond the differences, which allowed him to approach others with kindness and with an open mind. His true love for China and his hard work yielded a faith-based friendship. “I realized how many common values Catholicism and Confucianism share, for example the sense of duty, the spirit of sacrifice, humility, respect for hierarchy, patience, the wisdom to know when it is the right time to act and when it is better to wait, the ability to pursue harmony and avoid conflicts,” says Piva. “I have never denied the differences. I’ve just always strived to highlight what our cultures have in common.” In 2005, Xu Yong’an, who meanwhile became the president of HG, with the vision to build a powerful international organization, offered him to lead the HG European branch as a support to the HG companies in their marketing activities in Europe. Piva agreed with this view and opened the HG Europe office in Milan at the beginning of 2007. With time, his ties with Zhejiang became increasingly stronger. In 2005 he was the first Italian to receive the honorary citizenship of Hengdian town and in 2009 he was awarded the West Lake Friendship Gold Medal for the Business Results and friendly cooperation by the Zhejiang Provincial People’s Government.

Then, last September, the Beijing government itself reciprocated his authentic admiration for China. For a couple of days he was under the national and international spotlights: he was honored with the National Friendship Award, appointed as Foreign Expert for the Internationalization and Corporate Governance by the State Administration of Foreign Expert Affairs and was an honored guest at the National Day Banquet at the Banquet Hall in the Great Hall of the People.

During those days, in Beijing, Piva visited the mausoleum of Father Matteo Ricci who died 400 years ago. It was a touching moment for him, as his admiration for Ricci runs very deep. “Father Ricci had a unique personality:  highly-cultured and very humble at the same time” he says. “He realized that, in order to live and work in China, you need to understand its ancient and magnificent culture, its ethical values and to respect the strong identity of its people. Whoever believes in dialogue follows Ricci's path.”

This explains why Piva never forgets the crucial role played by culture in businesses and human relations. In his office in Milan, he hosts young Chinese HG employees who come for a training period and brings Italian scholars and students to China. Last November, for example, in collaboration with the Catholic University of Milan, he organized a seminar in Hengdian, at the HG Studios, in Hangzhou and in Shanghai. For the Italians this was a special opportunity to discover the Chinese cinema and meet some outstanding teachers, like Professor Ni Zhen.

Piva cooperates with the Zhejiang Government and the Zhejiang University to create more opportunities of cultural exchange and give more chances to European students to know more about China and vice-versa. He also organizes and attends, every year, a number of important European business missions to visit the Zhejiang Province and the Hengdian Group in particular, in order to intensify the sharing of know-how and to start new cooperation, with reciprocal benefits.

Piva also lectures at Italian universities, maintaining strong ties primarily with the Catholic University. He shares his experience as a manager with the students and invites them to gain a deeper knowledge of China. This is the best way to understand its peculiar strengths and its positive attitude that explain its remarkable current success in many different fields. His message to the young generations is: For the sake of your personal and professional development, be aware and proud of your own roots, then fly with your own wings, cross old bridges and build up new ones, so as to spread the seeds of cultural dialogue, the ones which guarantee everlasting fruits and a better future.