以推动市场为主

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范宝富与杉杉的执着

2006年，范宝富被任命为杉杉集团常务副总裁、宁波杉杉服装有限公司总经理，全面负责杉杉自主品牌的渠道管理。这一路走来，范宝富认为，一个真正有实力的品牌，它不会从“要求”的角度去期待消费者心怀某种“念旧”的情结，更不会沉湎于过往的荣耀不知所措。相反，懂得“与时俱进”，通过时尚设计文化的培育、与品牌风格相得益彰的传播推广，大浪淘沙之后，才是那些能够在“阅历”与“青春”之间游刃有余的真品牌。

Fan Baofu & Shanshan’s Persistence

In 2006, Fan Baofu was appointed as deputy vice president of Shanshan Group and general manager of Ningbo Shanshan Apparel Co., Ltd. and responsible for channel management of Shanshan brand. Through the journey, Fan Baofu thinks that a real powerful brand will not expect a “reminiscent” mind from its customers, and also will not loss itself in the past glory. On the contrary, it shall understand how to advance with times, and finally become a true brand when it understands how to advance with the times, as well as modern design culture breeding as well as promotion suitable with brand style.

专业体验式销售模式的魔力

刚进入7月，各大品牌已经纷纷推出诱人的低价，尤其在周末，通过限时抢购来吸引最大化客流。然而在平日人流量较少的周一到周五，众多商家面对着三三两两稀少的客源，只能被动的等待下个周末的来临。也许你并未察觉到，是哪些原因正在导致顾客流失，又有哪些方法可能争取到更多的成交量，此时“你是否掌握了专业体验式销售模式？”，赶紧来学习一下，也许会为你在销售上带来意想不到的收获。

The Magic of Professional Experiencing Type Sales Mode

Many famous brands have started promotion with charming low price when we first entered July. Especially in the weekend, they try to attract the maximum amount of customers through flash sale. But in weekdays, when facing with only few customers, the only thing they can do is passively wait for another weekend. Maybe you never noticed the reason leads to the dropout rate of customers and the way to gain more turnovers. At this moment, “have you mastered the professional experiencing type sales mode?” if not, come to learn something from it, it may bring you unexpected acquisition in sales.