《中国好声音》成功的背后
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《中国好声音》是近期一档娱乐人民群众、影响广泛的节目，同时也是民间草根歌手展示才华的舞台。她的成功背后究竟有怎样的故事？我刊特组织本文以飨读者。
似乎在一夜之间，从歌曲到故事、从节目到模式，都成为了热门话题。中秋之夜，全家人在一起观看“好声音巅峰之夜”一定会成为2012年中国人特别的记忆。
《中国好声音》象征着精英阶层回归电视和大众审美趣味在电视中得到真正的尊重。
定位准 机会佳 形式奇
浙江卫视《中国好声音》定位为“大型励志音乐评论节目”。央视主持人白岩松评价道：“我觉得《中国好声音》正在鼓励越来越多人，不是通过抱怨，而是希望通过在公平规则之下，自己艰苦的努力而改变。我觉得未来中国一定要建立这样一种梦想通道，两者缺一不可。”
《中国好声音》搜寻最好的声音，回归音乐本身，不以其他元素为噱头，不作秀，使整个节目显得分外温暖。最重要的是，这档节目的选拔并不仅仅是为赢得收视率，它对于学员的未来音乐发展、音乐道路的延续都“尽心尽责”。
《中国好声音》的四位音乐界的导师，对学员做中肯的评价和建议，引导他们对音乐的学习与领悟。其中一些优秀的学员选手将会与节目组签约，最后四位优胜者会得到出音乐专辑的机会，另外的也会与节目组有后续合作。
不需要质疑《中国好声音》是选秀的“复活赛”舞台，他们中间确实有人曾有过丰富的选秀经历，正如平安，他可以代表一大批“选秀专业户”，爱音乐、酒吧驻唱、参加各种选秀、渴望成为出名歌手。来到《中国好声音》的舞台，是平安对音乐的执着支撑着他再一次奋力一搏，当然这次的他无疑是成功了。好的平台塑造好的歌手，一夜之间，它让人们知道了有一个歌手叫做“平安”。
源自于荷兰《The Voice of Holland》的《中国好声音》，深得原版精髓，其最大的亮点就是“盲选”的形式和转椅之后导师与选手之间的定位逆袭。“盲选”就是只听声音来决定选手是否晋级。就像是盲人歌者张玉霞的出现，让人们透过外表看到一个用灵魂唱歌的生命是那样的不屈与执着。《中国好声音》的另一特别之处是具有颠覆性的环节，一旦转身过来，评委变身为亲民甚至卖萌的“弱势群体”，这契合了广大观众“渴望成功”的心理。
导师品质高 选手魅力强 节目悬念足
有网友总结《中国好声音》中的导师各司其职，各有分工。“哈林是来做主持人的，杨坤是来做宣传的，那英是来唠嗑的，刘欢则是来开家长会的。”这话表面在戏谑，实则却道出了魅力所在。个性鲜明的导师已然成为舞台助推剂，加速着《中国好声音》的走红，成为其火爆全国的一大重要原因。
刘欢、那英、庾澄庆（哈林）和杨坤配合默契，与这个节目融合得浑然天成，并成为这档节目爆红不可缺少的关键因素。
观众们对四位导师的好评如潮：“他们都是巨星，也许因为这个缘故，他们在节目中显得特别有气场，特别自由；他们不毒舌，不乱说人坏话，感觉很善良；也许他们都不太做评委之类的工作，所以显得比较真诚，没有油掉。”
《中国好声音》之所以能够迅速蹿红，学员的好声音是关键因素。沉稳的徐海星，歌曲被她演绎得连原唱李玟都为之动容。深情的关喆，被名人和网友夸为“零缺点歌手”，“用灵魂在唱歌”，“声音完美到无可挑剔”。张扬的张玮，一首《high歌》嗨翻全场，最高音飙过帕瓦罗蒂，让评委赞叹不已。吉克隽逸拥有能够让人们“灵魂出窍”的好声音，那英以及网友大赞其是“未来巨星”，具有“国际范儿”。梁博喜欢抱着吉他歌唱，享受自我平静，他带来一种大气、深沉，但却饱含着力量的音乐。李代沫随性自由，凭借一曲《我的歌声里》一炮走红。
《中国好声音》是目前国内唯一获得国际知名选秀节目《The Voice》正版授权的音乐节目。首季《The Voice of China—中国好声音》的制作及播出历时三个半月，分为四个阶段：“导师盲选”“导师考核”“终极对决”“巅峰之夜”。
节目从“盲选”开始，高潮迭起，悬念不断，直至“巅峰之夜”。最终胜出的四位选手在上海八万人体育场进行角逐，梁博在亿万人的瞩目下脱颖而出。这是《中国好声音》的年度巅峰盛典，由浙江卫视全程直播。这已不是一次单纯的电视节目，而是由所有导师和学员共同出演的一次大型演唱会。
合作模式创新 幕后阵容强大
《中国好声音》的合作模式也是媒体议论焦点。浙江卫视与制作方灿星制作处于一种平等合作的地位：双方共同投入，共担风险，共享利益。这种全新的模式为节目的制作与推广提供了一种自发的原动力，形成了一种健康向上的良性循环。
浙江卫视与灿星制作、导师三者之间建立起一种长期的产业链合作。实力与资源并重，这样的制作平台才能够打造出中国最棒的声音。
浙江卫视将自身定位为“中国第一梦想频道”，除了拥有强大的经济、技术实力外，其“梦想”的品牌主基调也与《中国好声音》的核心概念相匹配。它与《中国梦想秀》在精神上是相通的，它秉持“以精英实力创造大众文化”的宗旨，不断激励和鼓舞人们为梦想而奋斗。
《中国好声音》元素少而精—“好声音”舞台上的学员，都是以最平凡最日常的姿态出现在人们面前，“好声音”的镜头里，有的只是选手投入的表情、导师沉醉的神态和亲友团焦急的样子，耳畔回响的，则是让人动容的好声音。为了表现最真最好的声音，《中国好声音》的幕后团队阵容之强大在中国音乐电视史上可谓空前绝后—由北京奥运会音响总工程师金少刚领衔音响团队。
高水准的音响效果加上优秀的摄制与剪辑，带来精良品质。在《中国好声音》的演播室内外，一共设置了26个机位，而一般的综艺节目只有两三个机位。每期节目播出时长只有80分钟，其调用的素材却将近1000分钟。这些丰富的现场素材，经过高水平的导演剪辑团队之手，节奏切换得当、张弛有度，既展现了全局，又能够充分抓住每一个重要的细节，镜头剪辑堪称完美。
盈利模式长远 社会评价瞩目
在引入原版《TheVoice》的其他国家中，学员与节目、主办方之间的关系结束于那一季节目的结束。
但是《中国好声音》却在下一盘更大的棋—它所打造的，不仅仅只是一季电视节目，而是一整条音乐产业链。在发现学员之后，也随之接管其后的签约商业演出、演唱会、音乐剧、出版专辑甚至上音乐学院等等一系列事宜，倾力投入、全程掌控的同时，也使得学员的能力得以充分开发，其价值得以充分体现，从而产生巨大的经济效益，同时，还很可能有助于中国乐坛现状的改善。
《中国好声音》具有产业化的思路，从文化与资本两个方面入手。通过合作经营、资源置换、协议分成甚至股份互持等方式整合各种资源，开发出一种能够使各方合作伙伴目标一致、高效协作的模式，从而充分发挥各方优势，发挥出巨大的能量，最大限度地释放节目的商业价值。《中国好声音》拥有多个赞助商，也与中国移动签署了彩铃分成协议，尝试了音乐类节目的后期开发。
《中国好声音》凭借着光脚唱歌的东北女孩黄鹤一曲嘹亮的歌声横空出世，摒弃浮华，只关注声音本身，给那些锲而不舍追逐梦想的人更多的鼓励和支持，得到了社会各界的好评。广电总局发来贺电，称其“导师是顶级的，来唱歌的老百姓的声音也是顶级的，做到了关照现实和注重品质”。
微博女王姚晨在微博这样写道：“《中国好声音》提炼了生命中那些最有价值的东西：积极，乐观，真挚，勇敢。”易凯资本有限公司CEO负责人说：“扑面而来的是声音的力量、情感的力量、戏剧的力量以及只有正版节目形式才能带来的完美细节的力量。这是一场久违的直击心灵的电视艳遇。”
让我们期待更加精彩的《中国好声音》！
（本文照片由浙江卫视提供）
Zhejiang Turns Voice of China into Biggest Success Story in 2012
By Zhou Yihong， Zhou Qiong
The Voice of China， the English name of the singing reality show adapted on the basis of “The Voice” in the Netherlands， is called 中国好声音 or Good Voice of China. The singing competition debuted on Zhejiang Satellite TV on July 13， 2012 and climaxed on September 30， 2012 as 80，000 people present at the Shanghai Stadium witnessed the final showdown between four contestants. The Voice of China created sensation and buzzwords， made loads of money， bringing music to its basics and outshining the other nine concurrent singing competitions on other televisions networks. In short， The Voice of China was a musical phenomenon rarely seen in China for years. It is said that the summer program has redefined the music industry， which has been in the doldrums for years.
Zhejiang Satellite Television markets the program as “Broad-scale Inspiration Music Review Program.” Bai Yansong， a CCTV host， comments， “I feel The Voice of China is inspiring and motivating people to make changes through hardworking efforts and a set of fair-play rules， not through mere complaints. I feel the future China must open up such a road to dream with hardworking efforts and fair-play rules as keys to such a future.”
The Voice of China was loudly cheered across the nation largely because it dropped sensationalism and centered on the voice itself. Singers sang to the back of four judges. The rule is quite simple： Judges have no way to judge them by glittering dresses， make-up or flamboyant dance-moves or anything else. They judge the voice， anything and everything associated with the singing. If a judge finds the voice appealing， her or his comment focuses upon the singing itself. If two or more judges turn， the singer has the right to choose one judge to follow， thus preventing judges from throwing harsh words at singers. Television audience across the nation， sick of toxic-tongued critics in other musical programs， found the program warm-hearted and inspirational.
Many good-voiced singers catapulted to stardom overnight through The Voice of China. Some of them look so ordinary that they would have stood no chance to shine in any other singing competition.
Most viewers agree that the program owed its success partly to the four judges： Liu Huan， Na Ying， Yang Kun and Taiwan-based Harlem Yu. The big four are celebrity singers in their own rights. After watching them perform as judges/coaches， someone summed up their roles this way： Harlem Yu acted as the emcee， Yang Kun promoted his 32 shows to bait singers， Na Ying chatted， and Liu Huan came to attend a meeting of singers’ parents because singers’ parents are his fans for two decades. Although many may find the summary inaccurate， most viewers agree that the big four had a perfect synergy that made the program appeal to the audience. The audiences were generous with their praises： the four big stars created a field of energy； they spoke their minds； they did not speak ill of anyone and they did not wag their tongues in a vicious way； their professional comments were enlightening； viewers were deeply impressed by their warmth and kind-heartedness. Probably because they had hardly served as judges at musical shows， their sincerity and professionalism were convincing.
Of course， the voices people heard at the program were good， something they had not heard for years and years. These voices were real and great， not something orchestrated and phony at some competition shows. Li Daimo， a tall shaven-headed singer in his 20s， won the millions of young hearts across China with a love song. Although he lost in the battlegrounds round， he has emerged as one of the biggest stars since the program show ended. Zhang Wei， a youthful and showy singer who sings unbelievable high notes， is another big star of the show. Jike Junyi， a female singer of Yi ethnic group， has a soul-touching voice.
The Voice of China was also a sensational business success story. Zhejiang Satellite Television partnered with Star China Media， a joint venture between News Corp and China Media Capital. Star China Media produced the show and Zhejiang Satellite Television screened it. The successful partnership broke new grounds in television production and broadcasting. The show became an instant hit with audiences. Within a few hours after its first live broadcast on July 13， “The Voice of China” managed to capture viewers’ attention and hearts across the nation.
Star China Media did a brilliant job. The backstage crew included China’s best sound team headed by Jin Shaogang， the acoustics director of the opening and closing ceremonies of the 2008 Beijing Olympic Games. The band was composed of the best musicians any pop singer in China could dream of. The production team installed 26 cameras in and outside the shooting venue to capture every interesting detail. Comparatively， most similar entertainment shows merely use 2 to 3 cameras. The postproduction was also of high quality. The 80-minute broadcasting of each show resulted from a 1，000-minute footage.
Commercially， money flooded in. In the first few weeks， the price of a prime time 15-second commercial was 136，000 yuan （US$21，376） and at the finale night， 12 15-second commercial slots were auctioned off for 10.80 million yuan. Altogether the 3.5-month-long first season of The Voice of China made more than 300 million yuan in copyrights and commercials. Jiaduobao， a soft drink company that endorsed the first season of “The Voice of China” with 60 million in 2012， has already endorsed the 2013 season with a whopping 200 million.
The Voice of China did not stop when the first season stopped. The singers， Zhejiang Television Satellite， and Star China Media are working together to promote business. Projects have been started for shows， musicals， concerts， and albums. These activities will probably help invigorate the music industry that has been sluggish for some years.