A Discussion On School Promotion

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【摘 要】文章通过对学校背景，现状，以及特色分析，探索了从课程，管理，环境等方面来提升学校社会形象。

【关键词】促销；广厦学院

1.Background

Zhejiang Guangsha College of Applied Construction Technology， approved by the People’s Government of Zhejiang Province， is a full-time college of higher vocational education. Invested by China Guangsha Holding Investment Co. Ltd. with nearly 500 million Yuan， the college occupies 1000 acres with a construction area of 300，000 square meters. The college’s library has a collection of 850，000 books and 250，000 e-books. The college is equipped with first-class facilities on teaching， research， exercise and living. Only the asset of teaching and research accounts for 6，000，000 Yuan.

Up to now， the college has acquired many honors： one of Ten Excellent Higher Vocational schools in China， Model Higher Vocational School in Teaching Management in China， Training Base of Technical Talents in China， one of Top 50 Higher Vocational schools on Students Employment in China， Peaceful Campus of Zhejiang Province， Innovative Unit on Student Work in Higher vocational Schools of Zhejiang Province， Advanced Unit on Science and Research in Higher Vocational Schools of Zhejiang Province， Advanced Collective on Laboratories in Higher Vocational Schools of Zhejiang Province and so on.

2.Materials for School promotion

2.1 Advantages of Guangsha College

2.1.1Popular majors

The college sets the major on the basis of regional economy and social needs， integrates production teaching and research and actively seeks cooperation with enterprises. The college invites managers and experts in enterprises to participate in the verification of the setting of majors， training objectives and plans. The college emphasizes on practice and skill training， as well as moral and behavior education. Educational activities like 4 Think and 4 Compare， Harmonious Campus are carried out regularly in campus. With steadfast cultivation of students’ all around ability， vocational quality and technical skills， Our graduates are so competitive and popular that they even fall short of the market needs. The employment rates in 2006， 2007， 2008 are 98.7%， 99.16% and 99.65% respectively， ranking among the best of the same kind college.

In the face of financial crisis and the negative trend of economy， Chinese government invested 4，000 billion Yuan and ten programs to expand domestic demand. It is estimated that governments of Zhejiang province will invest 350 billion Yuan in the next 2 years， mainly on railway in costal cities， shipment in lower-middle reaches of Qian Tangjiang River and fundamental projects. All of these draw a brighter picture for our college’s students.

2.1.2Creative administration

Guided by idea of human-oriented and strict management， all staff play a role in college’s education cause. Teaching and living are well-organized. The college emphasizes on students’ all-round ability， applies all available methods to prevent students from bad behaviors like smoking， puppy love or excessive drinking. The strict management guarantees the teaching quality. As a result， students made many achievements in various contests.

2.1.3Beautiful environment

Pavilions， bridges， lakes， grasses and trees embellish the campus， which make the college like a garden. The college situated in Dongyang city， which is praised as land of education. Large number of outstanding talents， doctors and professors were born here. For example， Pan Jianwei， a renowned international scientist who made great achievements in the area of quantum mechanics， was born here and he is also the honorary professor of our college.

2.2 Employment situation of graduates

Large number of enterprises in Guangsha Group and related companies nationwide offer a great deal of opportunities for our graduates. The employment rate of our college reached over 98% for 4 consecutive years. 20% graduates become project manager or occupy even higher position. Students in our college become to agree with the point that enrollment in the college means employment after graduating. With the increasing recognition， some enterprises even come to our college for graduates. The employment rate for 2009 graduates reached as high as 99.71%.

2.3 Training center and experiment on combining work and study

Training facilities like laboratories for different majors and training centers in and outside of college have been well established. Nearly 60，000，000 Yuan has been invested to prophase bulks of equipments. 4 training building have been in place as well as 12 training base， 33 training center， 148 laboratories in college and 175 training base outside of the college. These provide great sites and facilities for teaching and training.

In 2007， approved by China’s central government， the department of applied construction technology became the training center of vocational education， receiving a budget of 15，000，000 Yuan from central finance. Guangsha is the only private vocational school enjoying the support. Our experiment on combining work and study has made a breakthrough since 2007， having signed contracts with 6 enterprises on jointly running school successively and established cooperation relationship with over 20 enterprises working together in the construction of outside training base.

3.Conclusion

This essay explores different ways to promote the college. Hope it can be helpful for school administrators.

【参考文献】

[1]王惠荣.浅谈高校校园建筑文化的教育功能[J].中小企业管理与科技（上旬刊），2012（01）.

[2]许华春.民办高职院校管理新论[M].浙江大学出版社，2011.