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浙江上虞提出以科技自主创新实现品牌经济发展新战略，打响了经济增长模式转型之战。上虞经济列车正在一条崭新的科技创新路径上疾驰。
一向敢于创新、善于创新、乐于创新的上虞不失时机地谋划、实施新一轮战略转型，“科技自主创新”成了上虞发展的助推器，成了调整产业结构、转变增长方式的支撑点。
去年上虞全市被新认定为国家级重点新产品10只，国家级星火计划5只，国家级火炬计划10只，国家级重点火炬计划2只，新上省级重点科研项目2只，省级星火项目一只，省级重大科技攻关专项7只，省级新产品48只，新认定省级高新技术产品10只，创下历年新高。
上虞人在理念的嬗变中，正在营造新一轮科技发展的春天。地处杭州湾上虞新区的浙江舜龙化工有限公司与国内染料行业研发实力最强的大连理工大学成功“联姻”，合作建立了国家重点实验室――舜龙精细化工科技研发中心中试及产业化基地。研发中心成立至今，已完成已申报国家专利3项，并参与完成了多个品种活性染性的行业标准制订。将研究室建在院校、中试及产业化基地建在企业这样的合作模式，在上虞园区已经遍地开花。
与之相比，上虞精心打造以企业为主体的高新技术研发中心和以区域为特色的区域创新服务中心的两大科技网络体系更为成功，目前，上虞人已经拥有11家省级高新技术研发中心，共有400多家骨干企业与全国的200多所高等院校和科研院所结成了产学研合作关系。
上虞市把实施自主创新科技品牌战略作为“工业立市”、“文化强市”的主要战略举措，在大力推进品牌创建工作、营造自主创新和品牌经济发展的良好环境方面取得卓著成绩。“女儿红”、“阳光”两只中国驰名商标的“落袋”，实现了上虞市驰名商标零的突破。到目前为止，全市已经拥有著名商标24件，绍兴市著名商标40件，国际商标的注册也有较大幅度的增长。
自从神舟六号带着上虞产品飞天，美国通用汽车公司指定使用上虞产汽车配件，世界500强企业日本松下公司也主动与上虞企业合资合作，备受世人瞩目的北京奥运会国家游泳中心“水立方”工程最关键设施的招标项目――泳池水处理设备供货与安装工程，也被上虞的金泰泳池环保设备有限公司夺得；卧龙电气集团股份有限公司正在开发一种全数字化的“伺服电机”，这种产品开发成功后，可使卧龙电机昂首站到世界同类产品的最前沿；华孚集团从纤维、染色到纺纱都设立了专门研究所，并与国内外多家著名公司建立了研发合作关系，开发出功能性色纺系列产品，以打造世界级“纱线王国”，进入全国纺纱行业前三强。
上虞市委副书记、市长徐文光认为，上虞企业在自主科技创新过程中瞄准的目标，不仅仅是国内领先，而是要创造世界级品牌。要实现这一目标，“上虞制造”必须从只求数量向扩量提质转变，摒弃以牺牲环境和资源为代价的传统工业化道路，走一条高质量、高效益、集约化、节约型的新型工业化道路，利用自主创新，生产“上虞创造”。
Brands Boost Economy in Shangyu
By Wang Guochan, Chen Shaomin, Zhao Weiping
A new strategy launched by the Shangyu government has put the city economy on a fast track. It is designed to spur the economic growth by boosting local brands on the basis of scientific and technological innovation.
The year 2005 was a banner year for industrial products manufactured in Shangyu. 27 products were recognized or included into state products and 68 products were recognized or included into provincial projects. This was a historical high for the city.
Behind the flourishing industrial growth is the change in development strategy and concepts.Local manufacturers are encouraged to invest in research labs and projects at universities and research institutes and commercialize research results in collaboration with them.
At present, there are 11 provincial high-tech R & D centers operating in Shangyu whereas 400 major manufacturers in Shangyu have partnerships with over 200 institutes of higher learning and scientific research institutes across the country.
Brands are an important part of the local economic blueprint. At present, the city has 66 famed brands recognized at important levels. There has been marked increase in international registration of trade marks on the part of manufacturers in Shangyu.
Manufacturers in Shangyu now seek top technologies to upgrade their products and enter international markets. Local manufacturers?cooperation with world's industrial leaders such as GM and Panasonic has started. Some local products are designed to become the world's best in their separate fields.
For manufacturers in Shangyu, resource-consuming eco-unfriendly products are no longer a way to boost the economy. High-tech products and world-class brands are the way to prevail on the global markets.